I presented you in details the Big Bang Unico Italia Independent in this article: hublot.watchprosite.com As explained, the watch symbolizes one of the strategic directions of Hublot more focused on lifestyle to enlarge its customers base. In this context...
FrX, You know that a 'Blue Party' has a different meaning where I come from? Maybe not as colourful but certainly more interesting (if that can be possible) than a Hublot watch event. Then, again there was that infamous Hublot party in the Caribbean.........
Anyway, Lapo Elkann is Agnelli's grandson. He founded his own brand which is the object of this partnership with Hublot. He is very well known in the Fashion world. Fx