
CantDrive55's 'Fun/Insufferable vs. Money/No Money Matrix' offers a humorous yet thought-provoking framework for evaluating watch brands and their perceived value within the collector community. This matrix, presented as a visual diagram, sparks a discussion on brand identity, market perception, and the subjective nature of horological enjoyment. It encourages readers to consider how factors like brand heritage, corporate ownership, and personal connection influence a watch's placement on this unique scale.

He has both a nice collection of Pateks and J&Co. do they cancel out?
...probably would have some if I hadn't chosen to have watches instead! Otherwise pretty accurate!
“And tell me what all you F€#%*$s think…
....a little sad not to see Breguet, but fear that you'd put that at the insufferable end anyway!
... Both fun and insufferable at the same time? :O
not sure why Apple is at the centre though. I do not see it as the ultimate benchmark but they are indeed on the wrist of all sorts of people Sorry to see where IWC landed as I just bought one (but maybe I get a pass because it is a vintage Porsche Design ;-)
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