TAG Heuer Formula 1: A Collector's Journey
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TAG Heuer Formula 1: A Collector's Journey

By pejp · Dec 7, 2018 · 22 replies
pejp
WPS member · Horological Meandering forum
22 replies2410 views2 photos
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I've been obsessed with watches for a long time. What started with Sekonda and Swatch, has evolved over the years to include at various times IWC, FP Journe, Rolex, Omega, Audemars Piguet, and several others. However, the one that started it all had always eluded me. I was 8 years old in 1990, when

I've been obsessed with watches for a long time. What started with Sekonda and Swatch, has evolved over the years to include at various times IWC, FP Journe, Rolex, Omega, Audemars Piguet, and several others. 

However, the one that started it all had always eluded me. I was 8 years old in 1990, when my older cousin received a Tag Heuer Formula 1 for his birthday, and I still remember the moment I saw it. I was absolutely blown away. I just couldn't believe that an object could connect with me on an emotional level like that. My parents gave me everything they could as I was growing up, but a Tag Heuer for an 8 year old was out of the question, so I had to be content with wearing it whenever I would spend time at my cousins house. 

I never forgot the Formula 1, and purchased a red Series 3 in 2004. I loved the watch, but it wasn't quite the same. The case was bigger and chunkier, and whilst it scratched the itch, it didn't have that same charm. I still wear it from time to time, but it never connected with me on the level that the Series 1 did, and truth be told, it's spent far more time in the case than on the wrist.



Series 3 - 2004 

Fast forward to around 2015. At this point, I'd had many 'serious' watches, but felt my collecting was of a more scattergun approach. I purchased a home, got engaged, and realizing that the time was fast approaching where I couldn't just buy on a whim anymore, I started to think more and more about what my watch collection should look like. The more I thought about it, the more I realised that I wanted the collection to tell a story, to represent stages in my life, and to evolve with me as I grow older. For example, I'd purchased my grail, an FP Journe Chrono Bleu, in my early 30's, but I quickly realised it was the wrong time in my life to own one. It didn't suit my lifestyle, didn't look right with my casual wardrobe, or in the predominantly dive bars and DIY music venues that I frequented in Brooklyn. It was the right watch, at the wrong time. I let it go, with the promise to myself that my collecting should not just focus on the watch as an object in itself, but that it should fit the stage in life I was in.

It was shortly after this time that I realized if I wanted my collection to represent the stages of my life, I would have to look to the past, as well as the present. My mind immediately returned to that Tag F1 Series 1. It was a Series 1, and for me, it was Chapter 1. Now, if you want a Series 1, and you're happy with something beaten up, not working, replacement strap, frankenwatch etc, then it's not that hard to track one down. If you want perfect condition, new old stock, then you'll be in for a harder time. Fortunately, I remembered the advice given to me by Baron when I first got into vintage Rolex, that it's better to wait and get something you're fully satisfied with, than to rush and always know that you could have done better. It took a while, and my search was more of a sporadic nature than an intense hunt, but last month the old adage that 'good things come to those who wait' was proven to be true, and I can finally say that I've been able to go back and write 'Chapter 1'.




Series 1 - 1986 - First year of production

Cheers

pejp


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The Discussion
AM
amanico
Dec 7, 2018

Thank you so much for this refreshing post. Best, Nicolas

PA
PalmSprings
Dec 7, 2018

Love it. How and where did you end up finding this?

VM
VMM
Dec 7, 2018

Mine are similar, I had some other watches when I was younger, but the TAG Heuer F1 was also for me the awakening one. This was my first F1, back in 1988. I bought this one in 1991. Thanks for sharing your memories. Vte

PE
pejp
Dec 7, 2018

I love the black/green second generation series 1 i.e. exposed steel case. I think that for a lot of watch guys, the Formula 1 is the 'gateway drug'.

RA
RabidManatee
Dec 7, 2018

That TAG was the first “nice” watch I purchased. It accompanied me through most of my college years, lifeguarding and teaching swim lessons during the summer, concerts, my first “real” job, etc. I should get a new battery for it. Cheers!

M4
M4
Dec 7, 2018

And a storybook ending no less. Thanks, M4

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