Market
M4's annual report on the Swiss watch industry, sourced from LuxeConsult and Morgan Stanley, provides a critical look at market dynamics and brand performance. This analysis offers a snapshot of the industry's health, highlighting shifts in unit volume and market share among key players. Understanding these figures is essential for collectors and enthusiasts to contextualize the broader luxury watch landscape.
Interesting chart, good data between small independents and mass production (over 8000 / yr).
The biggest surprise for me is Cartier . Apparently they sell a $&@# load of watches! GO and GP down at the very bottom. For the general public, yes. But for an enthusiast, no. Those two brands have some of the best kept secret treasures
Actual Results for 9M FY24 (Apr. - Dec. 2024) Net Sales 232.5 billion yen (+13.1% yoy) Operating Profit 20.7 billion yen (+47.1% yoy) Est 12M Sales 300 billion yen ------------------------ 1,810m CHF Sales Est 12M Operating Profit 20 billion yen ------------ 121m CHF Operating profit
can careless about horology, just give me my king of joureller 😊
i'd rather be Max. Nice to see H. Moser doing well. []~(￣▽￣)~*
Longines, oof. They were heavily invested in the Chinese market and given most brands have reported 30-40% drops in the Chinese market sales, to see such a huge drop I wonder how many watches they even sell to outside of China. Breguet, GO, Winston, small numbers but more than 50% decrease in production yoy is nuts. B&R & GF fell off the list. Guess we know why Calce is gone though I would have thought with their increased production they would have been able to keep up.
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