SkyMall Stauer Watch Ad: A Humorous Critique
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SkyMall Stauer Watch Ad: A Humorous Critique

By Ed. W · Nov 16, 2012 · 5 replies
Ed. W
WPS member · Horological Meandering forum
5 replies1564 views2 photos
f 𝕏 in 💬 ✉ 🔗

I'm not sure if I should put this in the HOME page or TimeOut, but due to the serious non-horological nature of the company I'll put it here. If you've ever flown on a domestic flight in the US you might be familiar with the shopping catalogue called SkyMall which features the most random s#it imagi

I'm not sure if I should put this in the HOME page or TimeOut, but due to the serious non-horological nature of the company I'll put it here.
If you've ever flown on a domestic flight in the US you might be familiar with the shopping catalogue called SkyMall which features the most random s#it imaginable with anything from wearable electronic head massagers to replica harry potter wands. This is their ad for a 179 dollar "luxury" watch with a story that I just can't stop laughing at.

(I hope this doesn't get removed for "featuring" a dealer for a watch since I hope no Purist in their right mind would purchase anything by Stauer... especially their Daniel Roth Papillon "homage") but mods, feel free to blank out the "skymall" if that's not permitted by the rules.
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How to Outsmart a Millionaire

Only the “Robin Hood of Watchmakers” can steal the spotlight from a luxury legend for under $200!


Mr. Bigshot rolled up in a roaring high-performance Italian sports car, dropping attitude like his $22,000 watch made it okay for him to be rude. That’s when I decided to roll up my sleeves and teach him a lesson.

"Nice watch," I said, pointing to his and holding up mine. He nodded like we belonged to the same club. We did, but he literally paid 100 times more for his membership. Bigshot bragged about his five figure purchase, a luxury heavyweight from the titan of high-priced timepieces. I told him that mine was the Stauer Corso, a 27-jewel automatic classic now available for only $179.  And just like that, the man was at a loss for words.

Think of Stauer as the "Robin Hood of Watchmakers."  We believe everyone deserves a watch of uncompromising precision, impressive performance and the most elegant styling. You deserve a watch that can hold its own against the luxury classics for a fraction of the price. You’ll feel the quality as soon as you put it on your wrist. This is an expertly- crafted time machine... not a cry for attention.

Wear a mechanical masterpiece for only $179!  We surveyed our customers. As intelligent, high net worth individuals, they have outgrown the need to show off. They have nothing to prove; they already proved it. They want superb quality and astonishing value. And that's exactly what we deliver.

The Stauer Corso is proof that the worth of a watch doesn’t depend on the size of its price tag. Our factory spent over $40 million on Swiss-made machinery to insure the highest quality parts. Each timepiece takes six months and over 200 individual precision parts to create the complex assembly. Peer through the exhibition back to see the 27-jeweled automatic movement in action and you’ll understand why we can only offer the Corso in a limited edition.

Our specialty is vintage automatic movements.  The Corso is driven by a self-winding design, inspired by a 1923 patent. Your watch will never need batteries. Every second of power is generated by the movement of your body. The black dial features a trio of date complications including a graphic day/night display. The Corso secures with a two-toned stainless steel bracelet and is water-resistant to 3 ATMs.





This message has been edited by Ed. W on 2012-11-16 22:01:50
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The Discussion
AM
amerix
Nov 17, 2012

the writer deserves a prize even better than the watch itself. Unfortunately we have a long way to go until April 1. amerix

ED
Ed. W
Nov 17, 2012

black friday IS coming up, i'm sure they'll have a sale LOL

VM
VMM
Nov 17, 2012

you know, for my children. Vte :)

CA
cazalea
Nov 18, 2012

I wonder if the Skymall will ever get around to offering a reasonably-priced (let\'s say $499) Poor-man\'s alternative to the " roaring high-performance Italian sports car " favored by Purists?

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