Piaget Online Sales Strategy: Market Shift

The mainstream watch companies realized that there is something called "the Internet". First Zenith put the suggested prices on their site and now Piaget jumps into the e-commerce. Others will follow when they acknowledged that the main objective of any company on any field is to reduce the transaction costs. Bookstores were killed by the Amazons. Adapt and survive is the new motto? Thank you, Nilo

Firstly, I get to support my regular salss representative. Also there is a person I can speak to in person if there is something wrong with the watch (touch wood!), even after checking it physically at the boutique ;p Melvin

additional benefit if you buy online - warranty, service ...? If not, I would never ever buy online. Anyway, interesting move. Oliver

FrX, On-line sales is important for people WITHOUT access to a live shop with real products to feel and salesman to explain. These include: * People with mobility disability (wheelchair). * Where the brand has no authorised dealer e.g. most of middle USA. (Insert your location here) * Where luxury brands are closing boutiques e.g. China. For those of us who have a choice of either an authorised dealer or Piaget Boutique or Piaget on-line sales, the procedure is: 1) Learn about Piaget products on

online at full retail, this would be good, so that they aren't undercutting dealers. This was a problem with Frank Muller a few years back. -Dean

Indeed the way I feel about it all but of course you put it much better than me Only think I would add is that in your post whenever is Piaget written I would put brand XYZ Cordially Damjan