Patek Philippe Cubitus: Thierry Stern Discussion

Key Points from the Discussion

• Patek Philippe's history includes periods with less popular models, such as the 1990s 5090 'Sculpture' or 5015, yet the brand endured and produced many classics. Similarly, Thierry Stern's tenure has seen successful releases like the 5235, 6119, and the 5811, indicating that occasional less appealing models do not signify a 'downward direction' for the brand as a whole.
• The concept of a 'Cubitus By Thierry Stern' line could function as a spin-off product, akin to FiftySix by Vacheron Constantin. Such a line would embody core brand values but diverge in aspects like value, quality, material, or design, typically serving as an entry-level offering to attract new enthusiasts to the brand.
• The author clarifies that if the proposed 'Cubitus' line features a quartz movement, it could stand independently or be 'in association with Patek Philippe.' However, if it incorporates a new 'Conneseur Series' of mechanical movements, it would naturally be labeled as a Patek Philippe timepiece, suggesting a tiered approach similar to Seiko's basic quartz and Grand Seiko lines.
• Some collectors express disinterest in modern Patek Philippe, citing dissatisfaction with Thierry Stern's handling of the Nautilus line, including the discontinuation of the 5711 and the creation of rare, one-off editions. This has led some to shift their focus to other brands like Rolex or vintage Patek Philippe.
• A broader concern exists regarding the aesthetics of many brands' dial designs, with issues like poor typography being cited as objective flaws. This suggests a general lack of attention to detail in fundamental design elements across the industry.
• The author's current avatar is the M.A.D.1 Time To Love timepiece, a detail provided for clarity in the context of their evolving online identity and to illustrate their appreciation for independent horology.