Panerai Watch Market News: Hodinkee Insights
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Panerai Watch Market News: Hodinkee Insights

By WatchingGolf · Feb 27, 2026 · 15 replies
WatchingGolf
WPS member · Officine Panerai forum
15 replies710 views1 photos
f 𝕏 in πŸ’¬ βœ‰ πŸ”—

WatchingGolf's original post highlights Panerai's latest collector's package, a two-watch set paired with an exclusive Florentine experience and yacht dive. This release sparks a critical discussion among collectors regarding brand strategy and value proposition. The community's insights delve into Panerai's evolving marketing approach and the perceived authenticity of its limited editions.

A new package release from Panerai today.  A collector set of (2) watches, a trip to their Florence boutique and a yacht cruise where you can dive with their watches.  This looks amazing, but the price???????????



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The Discussion
FA
Fastwong
Feb 27, 2026

At this point they should just give up selling watches and become a luxury adventure tour company that has some watches in the gift shop along with other merch.

KM
KMII
Feb 27, 2026

Don’t think these would like the water so much πŸ˜‰

MA
Marc Obermann
Feb 27, 2026

The biggest problem I have with any of these new bronzo watches is that I remember so clearly the CEO of Panerai at the time the first Bronzo was being launched declaring " We will never make another Bronzo watch again" Just how many Bronzo models now have and have released since the first? makes a mockery of that statement. Marc

WA
WatchingGolf
Feb 27, 2026

Including first class tickets, yacht charter fare, tour, a nice meal etc., I think at 50% of the listed price they would still turn a healthy profit.

KM
KMII
Feb 27, 2026

I think they are now truly running out of ideas πŸ€·πŸ»β€β™‚οΈ

TI
Timeout
Feb 27, 2026

Just don’t get this. So many manufactures reward loyal customers with complimentary experiences rather than this approach.

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