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India Whiskey Charlie's post brings to light a critical discussion surrounding Panerai's 'in-house' movements, referencing a revealing article by Perezcope. This topic is particularly relevant for collectors as it delves into the nuances of movement manufacturing within luxury watch conglomerates. The ensuing community discussion offers diverse perspectives on corporate transparency, brand identity, and the evolving definition of 'in-house' in the watch industry.
They are devaluing the brand with such action I think. Sad!
Where is it written that the consumer must relinquish their healthy skepticism? There is an old saying, "Fool me once, shame on you. Fool me twice, shame on me." The 318 Brooklyn Bridge was their "shame on you moment." After that episode, one should be aware. Now, what it interesting is that Swatch isn't selling movements to their competitors. Did Richemont or Panerai find a box of old ETA movements, then create a new watch to case and move the dead stock? -John
And that is why I listed that I will get an open/display case back watch if I get a PAM. ; ) But PAM is a bit greedy charging so much for a watch using such movement… it not even top grade…they can at least change to a gold rotor to charge so much for the gold version. ; )
But the misleading part - I hope it is not intentional. If it is, then it is a shame. I thought Panerai were doing some pretty great stuffs over the last few years but all the hard work would have come to naught with yet another scandal.
Valfleurier, ETA, Dubois Depraz, Rolex, Angelus... Here are the names of the movements used by Panerai. It always amused me to see them calling the VF movements in house. I much preferred when they called themselves " Laboratorio de Ideas ", which better corresponded to the reality.
It is inexcusable to "lie" to one's consumers. That is truly upsetting and I am glad to see truthful reporting on this. So, how far does "twisting the truth" go until it becomes a lie? Nowadays, with all the hype over and demand for "in-house" movements; along with the status of watch makers being recognized as true "haute watch manufacturers", the pressure is on the watch makers and Swiss conglomerates to find the limit between twisting the truth about "in-house" and lying about it. How much wa
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