Kong's 2010 press release offers a charming and detailed look at OMEGA's Valentine's Day offerings, specifically highlighting the De Ville Co-Axial Chronographs. This piece provides insight into OMEGA's marketing approach for special occasions and showcases the blend of elegant design with advanced Co-Axial technology in both men's and women's models.
Press Release
AN O M E GA D E V I L L E F
O R VA L E N T I N E ’ S DAY :
Longer lasting than flowers,
less
fattening than chocolate
Love is meant to endure. Shouldn’t the present you give to
express your love do the same thing? Chocolate is delicious but it will soon be
eaten and forgotten (unless it has added unwanted pounds). Flowers are beautiful
but before long, they will wilt and be thrown away (unless you gave artificial
flowers which would be the wrong way to express your genuine
affection).
OMEGA has some proposals for gifts which will last well
beyond this Valentine’s Day. And the next. And the one after that. And the one
after that.
She will cherish her De Ville Co-Axial Chronograph
forever. It is at once elegant and sporty, blending OMEGA’s state-ofthe-industry
Co-Axial technology with extraordinary design. Its bezel is paved with 42
diamonds and it has a full chronograph function, a perfect complement for a busy
contemporary lifestyle. And if she already has an OMEGA watch, remember our Fine
Jewellery Constellation Griffes Collection which features rings and pendants
whose timeless design was inspired by our famous watches.
And he will love his De Ville 4-Counters Co-Axial
Chronograph with its four sub-dials dramatically spread across the face of the
watch. In a staggered row, from left to right, they feature the small seconds, a
seven-day counter, the 12-hour counter and the 30-minute counter. Just above the
centre of the watch is a window which shows the day of the week. Like the
Ladies’ De Ville Co-Axial Chronograph, this COSC-certified chronometer is at
once sporty and elegant.
Make this Valentine’s Day one to remember with an OMEGA De
Ville Co-Axial Chronograph. It will still be expressing your feelings next
Valentine’s Day (we can’t say the same about the flowers and the
chocolate).
De Ville 4-Counters Co-Axial
ChronographMovement - Exclusive Omega calibre 3890
- Self-winding chronograph
- Officially certified chronometer
- Jewels: 33
- Frequency: 28’800 A/h (4 Hz)
- Power reserve: 52 hours
- Exclusive features with: Co-Axial Escapement with Omega free sprung-balance
Case- Stainless Steel
- Diameter: 41.00 mm
- Height: 15.90 mm
- Water resistant up to: 100 m (330 ft)
- Brushed case
- Brushed crown with polished embossed Ω; brushed pushers
- Domed scratch-resistant sapphire crystal with
anti-reflective treatment on both sides
- Brushed screw-in caseback stamped with God
Chronos medallion
Dial - Grey dial with black subdials
- Applied brushed 18Ct gold OMEGA logo, date window,
subdial top numerals (60 – 7 – 12 – 3) and index (no Super-LumiNova)
- Chrono 12-hour & 7-day recording to view upside down
- Transferred red “REC” in the 3 chrono subdials
- Transferred “Co-Axial Chronometer” in 9H subdial
Hands - Brushed facetted 18Ct gold hour-minute hands;
white Super-LumiNova
- Brushed 18Ct gold chronograph subdial and
skeletonised small-seconds hands
- Brushed rhodium-plated central chronograph hand; red tip
Bracelet - Brushed-polished 9-row stainless steel bracelet
(Omega patented screw-and-pin system) with
safety butterfly clasp incrusted with
polished 18Ct red gold Ω
De Ville Co-Axial ChronographMovement - Exclusive Omega calibre 3313
- Self-winding chronograph
- Officially certified chronometer
- Jewels: 37 Frequency: 28’800 A/h (4 Hz)
- Power reserve: 52 hours
- Exclusive features with: Co-Axial Escapement, Column wheel chronograph mechanism, Omega free sprung-balance
Case- Stainless Steel
- Diameter: 35.00 mm
- Height: 12.46 mm
- Water resistant up to: 100 m (330 ft)
- Polished case with polished bezel set with diamonds
- Polished crown set with 1 diamond briolette, polished pushers
- Domed scratch-resistant sapphire crystal with anti-reflective treatment on both sides
- Polished screw-in caseback with sapphire crystal
Dial - Shaded grey dial with white MOP oval subdials
- Applied polished 18Ct gold OMEGA logo, date window and subdial rings
- Applied polished 18Ct gold index with white Super-LumiNova oval dot
Hands - Diamond-polished facetted 18Ct gold hour-minute hands; white Super-LumiNova
- Diamond-polished 18Ct gold chronograph subdial and small-seconds hands
- Diamond-polished rhodium-plated central chronograph hand
Bracelet - Black alligator strap on polished foldover clasp
Ring Griffes Constellation (small model)Material: 18 k rose gold
Est. weight: 5.70 g
Techn. Info. : 1 smoky quartz rose-cut
Weight: 0.58 ct
16 diamonds 1.05-1.10 mm
Total weight: 0.08 ct
Colour: G / Clarity: from IF to VVS
Griffes Constellation Pendant NecklaceMaterial: 18 k rose gold
Est. weight: 5.72 g
Techn. Info. : 1 smoky quartz rose-cut
Weight: 0.58 ct
16 diamonds 1.05-1.10 mm
Total weight: 0.08 ct
Colour: G / Clarity: from IF to VVS