
Jay (Eire) shares his experience with a unique MoonSwatch model, available only when it's snowing in Switzerland. His post delves into the intriguing marketing strategy behind this limited release and offers a firsthand look at the watch's design and improved strap. This discussion provides valuable insight into Swatch's innovative distribution tactics and the evolving landscape of watch collecting.

The Omega Speedmaster Professional represents one of horology's most enduring success stories, with its lineage tracing back to 1957. While the classic moonwatch established its reputation with a black dial, Omega has periodically offered white dial variants that provide a striking alternative to the traditional aesthetic. These white dial Speedmasters maintain the core DNA of the original while offering collectors a distinctive take on the iconic chronograph that accompanied astronauts to the lunar surface.
Technically, this appears to be powered by the hand-wound caliber 1861 or its successor, the 1863, both descendants of the legendary Lemania-based movement that earned NASA qualification. The white dial creates enhanced legibility with its black subdials and hands, while the familiar tachymeter bezel and asymmetrical case maintain the tool watch functionality that defines the Professional line. The hesalite crystal and solid caseback construction preserve the authentic moonwatch specification, ensuring this variant retains the same robust character as its black-dialed siblings.
In the collector market, white dial Speedmaster Professionals occupy a compelling niche. They offer the prestige and proven mechanics of the moonwatch lineage while providing visual distinction from the ubiquitous black dial versions. Limited production runs typically make these variants more scarce than standard references, though they generally trade at modest premiums rather than astronomical collector prices, making them accessible to enthusiasts seeking a classical Speedmaster with contemporary appeal.
Are color coordinated.
Maybe 3 inches or so. But it’s still coming down.
I am frankly a tad tired of all the ways to make you wait for what is in essence a mass market watch. But was fortunate enough to get most of mine without waiting. Curious about your assessment of the straps - the earlier ones were the weakest element IMHO and mine all remain unworn, as I switched them out for something else straight away. The Swatch Fifty Fathoms are much better in that respect 👍🏻
And the marketing plan is, well... ;-) Best, Emmanuel
Went to work this morning. We ended up w a foot of snow
The watch sure is looking great and in its designated element there !
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