Innovation
Mkt33's post introduces Montblanc's significant expansion of its 500-hour testing protocol to include every watch with a manufactured movement, a move aimed at bolstering the brand's credibility as a watch manufacture. He explores the implications of this rigorous testing for Montblanc's market position and collector perception, drawing parallels with other esteemed brands.
So glad to see Montblanc contimuing to make efforts to establish the brand.
If yes, will it cause immediate wear and tear on the parts even before the watch is delivered? Regards Ling
over the 500 hour duration so I guess by definition a single watch is not tested continuously because at some point one test will be terminated and the watch examined and then moved on to the next. But, according to MB, each watch will be tested for almost 3 total weeks. Its not just the movement...its the movement encased! I guess you can think of it as a "break-in" period. Best, Mike
Thinking about it, its only the equivalent of 42 days on my watch winder, which operates 8 hrs on/8 hrs off. Like marcelo, I'm very interest in why, when they mapped out this marketing strategy, did they not go up to 1000 hrs or more, as the comparison with JLC would be obvious. MB is being consistent with other brands recent moves to test watches with movements cased. Patek states for their certification, they test their movements for "up to 30 days" and additionally "up to 20 days" for the cas
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re the concerns about buying a worn-out movement; back in the day, boxed marine chronometers were routinely "run-in" for months before being sold. Also back in the day, ie before COSC, Observatory testing was considered the mark of a reliable timepiece. This involved 45 days of continuous testing of the uncased movement, which coincidentally totals 1080 hours!
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