Maurice Lacroix Mémoire 1 Shanghai Launch
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Maurice Lacroix Mémoire 1 Shanghai Launch

By AnthonyTsai · Dec 6, 2007 · 7 replies
AnthonyTsai
WPS member · Horological Meandering forum
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AnthonyTsai's post from 2007 offers a rare glimpse into the exclusive Shanghai launch of the Maurice Lacroix Mémoire 1. This event marked a pivotal moment for the brand, showcasing an ambitious and innovative timepiece that aimed to redefine mechanical watchmaking. Tsai's coverage, featuring detailed images and insights, provides valuable historical context for understanding Maurice Lacroix's strategic move into high horology.

 

Dear PuristS,

On November 21, Maurice Lacroix invited a small number of selected guests to Shanghai for a first exclusive presentation of the strictly limited Mémoire 1 and its complicated functions. Shanghai is one of the fastest growing cities in the world. Practically nowhere else is it possible to experience so clearly the contrast between tradition and constant progress. In Shanghai, parallel past, present and future worlds coexist in exciting, throbbing juxtaposition. What place would therefore be more suited for the celebration of a mechanical timepiece that combines the history and tradition of Swiss watchmaking with exceptional innovation in terms of mechanics, design and material in an incomparable manner?

    After an exciting tour through the parallel worlds and the contrasts of Shanghai, after having experienced both the fast and the slow aspects of this Chinese city, the selected guests had the chance to be informed exclusively about the progress in the development process of Mémoire 1. The team members of the "Atelier de Maurice Lacroix" presented for the first time the Mémoire 1, its functions, its mechanism and its design features in full detail. Find more images of this event: www.memoire1.ch .
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More information regarding Mémoire 1 and a first image of this exceptional watch will follow soon!

Yours sincerely,

Claudia Staber
International Marketing Director
Maurice Lacroix S.A.



 
 
This message has been edited by AnthonyTsai on 2007-12-07 13:16:21

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AnthonyTsai
Dec 7, 2007

MÉMOIRE 1 – EMOTION IN ITS PUREST STATE At long last the veil has been lifted – and the Mémoire 1 can be admired in all its glory. It first saw the light of day in the “Atelier de Maurice Lacroix”, the creative research and development unit which draws its inspiration from the experience, knowledge and skills of designers, engineers, constructors and watchmakers. The Mémoire 1 features several world firsts – above all, it is the first timepiece with a mechanical memory function. A first glance a

MK
mkt33
Dec 7, 2007

Happy that ML has completed a project which is unlike anything else on the market in terms of function and form. Sad because I am afraid that the "old ML" (which I equated with quality timepieces at a great entry point) will be gone as the company tries to push upwards on the horological ladder. Some interesting points on the press release pics that I hope we get more information on: The "endless screw" regulator , the "transparent balance with white gold ring, the lugless case design, and the p

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