Longines Design Similarities: Homage or Copy?
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Longines Design Similarities: Homage or Copy?

By georgeb · Jun 10, 2013 · 35 replies
georgeb
WPS member · Horological Meandering forum
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Georgeb initiates a provocative discussion by presenting a visual exposé of Longines' current watch portfolio, alleging that many designs draw overly precise 'inspiration' from iconic models by other revered brands like Patek Philippe, Jaeger-LeCoultre, and Cartier. His post challenges the community to judge whether these similarities constitute mere coincidence or outright copying.

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Hi all,

I've been looking at the Longines website and their current product offerings. 
I noticed a very disturbing number of their current watches seem to clearly draw "inspiration" from other brands. 
Those brands are some of the most revered in the world, and the pieces in question are some of their most iconic.

Most brands and their timepieces share some aesthetic similarities due to popular trends of the time. 
But with Longines, the 'coincidences' are just too precise and many. Down to the smallest details.
How did all these iconic brands and timepieces all somehow end up in Longines' portfolio? 
That, it seems, is too much to be a coincidence.
To put it less kindly, there is clearly copying going on. 
This is an expose in pictures. You be the judge.


1. Patek Philippe Calatrava

Longines calls their version the "La Grand Classique de Longines".
A real classy name for a real classy watch!



Source: Patek Philippe website.
'http://www.patek.com/images/watches/face/5120G_001.png'

Source: Longines website
La Grand Classique de Longines
'http://www.longines.com/images/watch-zoom/4530/nOBcvw/L4.708.4.11.6.jpg'





2. Jaeger LeCoultre Polaris

Notice the font of the word 'Automatic'. 
And the fonts and orientation of the '45' and '9'.
Now that's attention to detail!
Obviously the Memovox mechanical alarm is a 'bit' harder to replicate.


Source of JLC Polaris: CorporalSparrow

Source: Longines website
The Longines Legend Diver Watch
'http://www.longines.com/images/watch-zoom/7275/OT0cnA/L3.674.4.50.0.jpg'





3. Cartier Tank

Again, Longine's attention to detail really shows:
- Blued sword hands
- Octagional crown (Tank Francaise)
- Roman numeral motif (Tank Francaise)
- Cartier signature guilloche dial
- Cartier Tank Americaine bracelet

Pictures of the Tank Francaise and Tank Americaine (both by Cartier) posted for comparison. 
See Longines' amazing attention to detail for yourself!



Source of Cartier Tank Francaise: Cartier website
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/w51002q3_1-png/1964288-1-eng-MS/w51002q3_1-png1_product_view.png'

Source of Cartier Tank Americaine: Cartier website
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/wb7045l1_1-png/29546412-5-eng-MS/wb7045l1_1-png_product_view.png'

Source: Longines website
Longines DolceVita Watch
'http://www.longines.com/images/watch-zoom/6030/zVDr3A/L5.502.5.71.7.jpg'






4. Cartier Astrotourbillon

Again, aesthetics are easier to replicate than the astrotourbillon itself.

 
Source: Cartier website.
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/w1556205_1-png/39237476-4-eng-MS/w1556205_1-png_product_view.png'

Source: Longines website
The Longines Weems Watch
'http://www.longines.com/images/watch-zoom/5846/U24cyA/L2.713.8.11.0.jpg'






5. Vacheron Constantin Historiques American 1921

Longines has no previous model in its history with this rotated dial and crown at 45degs. 
It is, "coincidentally",  the VC 1921's most unique and distinguishing feature however. 

Interesting coincidence with the hands and fonts too.



Source: Vacheron Constantin
' '

Source: Longines Website
The Longines Avigation Type A-7 Watch
'http://www.longines.com/images/watch-zoom/8195/0O6KwQ/L2.779.4.53.0.jpg'




They say imitation is the sincerest form of flattery. But in Longines' case, it seems like they've made it their corporate strategy. 
Ironically, three of the Longines watches mentioned here are sold under the 'Longines Heritage' collection. What a fitting name - a fine heritage they have indeed (of blatant copying)!

I do hope the watch industry recognizes Longines for who they really are. And does something about this.
Needless to say, I don't think they'll be achieving the watchmaker's watch moniker any time soon.  At prices in the thousands of US dollar, they do seem to be the premium maker of imitations.


Thanks for reading.

About the Vacheron Constantin Historiques Ref. American1921

The Vacheron Constantin Historiques American 1921 is a distinctive reinterpretation of a cushion-shaped watch originally produced by the manufacture for the American market in the 1920s. This reference is characterized by its unique diagonal display, with the crown positioned at the 1 o'clock position and the dial rotated 45 degrees clockwise. This design was historically intended to allow drivers to read the time without removing their hands from the steering wheel, offering both a functional and aesthetically unconventional presentation within the Historiques collection.

This particular iteration of the American 1921 features a case crafted from precious metal, often rose gold, with a polished finish that highlights its cushion shape and stepped bezel. The watch is typically fitted with a manual-winding mechanical movement, visible through a sapphire crystal case back, providing a power reserve suitable for daily wear. The crystal protecting the dial is also sapphire, ensuring clarity and scratch resistance.

The American 1921 appeals to collectors seeking pieces with historical provenance and an unconventional design. Its distinctive orientation and vintage inspiration make it a conversation piece and a unique offering within Vacheron Constantin's contemporary lineup. Various sizes have been produced, catering to different wrist preferences while maintaining the core design principles of the original 1921 model.

Specifications

Caliber
Caliber 4400 AS
Case
18k rose gold
Diameter
40mm
Dial
Silver
Water Resist.
30m
Crystal
Sapphire

Key Points from the Discussion

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The Discussion
MO
moc
Jun 10, 2013

Your comparison exercise could be applied to dozens and dozens of cases of close inspiration ,so to say. There are models that are very very similar in many brands,even amongst the most expensive and (supposedly)exclusive. It all depends where a brand positions itself,I don t think Longines has any claim to be in the same tier of the brands you mentioned,but maybe to offer the same iconic designs at a more affordable price. The most disturbing aspect is when iconic top brands copy each other. Mo

TH
ThomasM
Jun 10, 2013

Hi George, Sorry, I dont see the issue. The examples you cite are no more "copies" than are even the examples you gave of the ones being "copied" look back to older designs, look back to the 70's, 60's, even back to the 1900-1940's - you'll see very few designs today that are truly "original" And even without the historical context (sadly; issues like these are sorely superficial without a historical context) I still disagree with your basic premise - even the "closest" - the hobnail calatrava -

SP
Spellbound
Jun 10, 2013

georgeb, This is your first post on this wonderful forum, and you start by lambasting a brand with a 180 year history. I have seen similar threads on other forums. It's like you have an axe to grind or something. You should be grateful that Longines are providing watches that embody iconic design features of high end brands at a reaonable cost. Get over it. That said, I am sure the more established community of PuristS would agree, you are more than welcome here. Would love to know what are your

SP
Spellbound
Jun 10, 2013

I was just browsing another well know forum and I came across another post this morning lambasting Longines in the same way. The poster was named JorgesB, so I guess that is you again, and apparently you posted a similar thread on that forum a month ago. Not sure what your motives are, but you will not get much traction here.

GE
georgeb
Jun 10, 2013

Are you a Longines owner? Don't read too much into intentions. I happen to own a few of those mentioned brands and noticed the 'similarities'. Maybe being politically correct is better. Just one thing though. I see you have 121 posts and that's 119 more than me. So I guess that explains the slightly condescending tone. The reason why 'that other forum' is going down the drain is because of all the politics and power tripping. Perhaps next time, I'll ask your permission and approval first before

JK
jkingston
Jun 10, 2013

It seems that there is an organized move afoot to post scurrilous things about Longines. The substance of the posts which have popped up on various websites is nonsensical. The orchestrated way in which this happening is troubling. One would have hope that the Moderators look carefully at what is going on and investigate this new poster.

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