New Release
foversta's Baselworld 2012 report delves into Longines' 180th anniversary and the launch of the Saint-Imier collection, marking a strategic neo-retro direction for the brand. The article highlights the brand's efforts to leverage its rich history for aesthetic inspiration while integrating more exclusive calibers like the L788 monopusher movement.
The Date on most of the dials, and, first of all, THE movements... When you think what Longines was, it is a pity to see what the brand is. I am waiting for THE Longines re birth, with some nice and fine movements.... Like in the past. Sad... Too sad. Best, Nicolas
They fall short of the quality and appeal of, say, Piaget, AP, Breguet, Omega, Rolex and the like (Seiko automatics, Tudors also). I like the chronometer and applaud Longines (and ETA) for their effort to appeal to a wider audience, but they don't quite make the cut as a collector's item, I guess. Still, a nice entry-level watch for those wanting to go beyond Invictas and Crotons. Thank you. ^_^
It would not make sense for the Swatch Group to build up Longines as a manufacture brand with high-end movements, aside Breguet, GO and Blancpain. Longines' purpose is to offer competitively priced, well designed watches with a name that transports emotions of tradition and quality. And this goal is perfectly met, IMHO. With movements like those that had made Longines famous, the watches would cost at least twice as much. Just where do you get a massive 18k gold chronograph with unique design an
pretty dismal... each model has a certain all right-ness, which some element ruins abysmally... the final model is OK, even with date, but looks at best like a really, really expensive Timex. As Nicolas said, when you recall the majesty of this brand... it makes your heart ache for the dead souls of truly glorious watchmakers and designers turning in their graves... These watches are for price-driven buyers who presumably know nothing about watches, and faintly recall that the name Longines mean
And i say that with a bit of "nervousness". But the reality is what Marcus shared. Having said that, it would be nice if Longines doesn't fall into the trap of pandering too much to this market base. If anything, a bit of responsibility to its past by way of putting out relatively inexpensive pieces that don't compromise too much its history. What I'm trying to say is that even if its market didn't know any better, it would be nice if they can act as a doorway to finer pieces down the road like
I have nothing an affordable Longines such as the Legend Diver, for example, which is a terrific watch and fairly ( not to say a bargain ) priced. But when you still have in mind the marvels Longines released, such as the finest Chronos ( 13 ZN, 30 CH .... ) and some great other non chrono movements, it is a pity to see that the heritage is not taken in account. In my point of view. What would you say, if, in 30 years, Lange comes with ETA movements? That is a bit how I feel when I see the new L
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