
foversta's Baselworld 2012 report delves into Longines' 180th anniversary and the launch of the Saint-Imier collection, marking a strategic neo-retro direction for the brand. The article highlights the brand's efforts to leverage its rich history for aesthetic inspiration while integrating more exclusive calibers like the L788 monopusher movement.





















The Date on most of the dials, and, first of all, THE movements... When you think what Longines was, it is a pity to see what the brand is. I am waiting for THE Longines re birth, with some nice and fine movements.... Like in the past. Sad... Too sad. Best, Nicolas
It would not make sense for the Swatch Group to build up Longines as a manufacture brand with high-end movements, aside Breguet, GO and Blancpain. Longines' purpose is to offer competitively priced, well designed watches with a name that transports emotions of tradition and quality. And this goal is perfectly met, IMHO. With movements like those that had made Longines famous, the watches would cost at least twice as much. Just where do you get a massive 18k gold chronograph with unique design an
I have nothing an affordable Longines such as the Legend Diver, for example, which is a terrific watch and fairly ( not to say a bargain ) priced. But when you still have in mind the marvels Longines released, such as the finest Chronos ( 13 ZN, 30 CH .... ) and some great other non chrono movements, it is a pity to see that the heritage is not taken in account. In my point of view. What would you say, if, in 30 years, Lange comes with ETA movements? That is a bit how I feel when I see the new L
some pieces in the past, I love this type of real lindbergh. It is interestingly offered with the term "Replica"
pretty dismal... each model has a certain all right-ness, which some element ruins abysmally... the final model is OK, even with date, but looks at best like a really, really expensive Timex. As Nicolas said, when you recall the majesty of this brand... it makes your heart ache for the dead souls of truly glorious watchmakers and designers turning in their graves... These watches are for price-driven buyers who presumably know nothing about watches, and faintly recall that the name Longines mean
The Vintage, I mean... When you look at the movement, it is pure delight for the eyes. What do we have with the re edition? Cosmetically, it is ok, but have a look at the movement, and you immediately feel... Sad. Best, Nicolas.
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