Last week 28 February, A. Lange
& Söhne had their official opening of their Flagship Boutique in
Singapore at ION Orchard and concurrently unveiling the "State of The
Art Tradition" Exhibition.
The day started in the
afternoon with a tour of the exhibition for the media. Guests were
invited to view the exhibition in the evening at ION Art, followed by
the ribbon-cutting ceremony of the Boutique and adjourned to dinner at
Salt Grill & Sky Bar at Level 55 of ION Orchard.
The
exhibition continued till 5 March with hands-on workshops to educate
the public about German watchmaking and the brand itself.
A recap of the grand day of the Saxon brand ....
Afternoon 1:30pm ...
Frontage of A. Lange & Söhne flagship store in Singapore on Level 2 of ION Orchard ...
Press members arriving ...
After a short speech by
Wilhelm Schmid, CEO of A. Lange & Söhne , the press members were
ushered to ION Art located on Level 4 to view the "State of The Art
Tradition" Exhibition ...
Entering to ION Art where "State of The Art Tradition" Exhibition was held ...
A watchmaker was attached to different groups to keep the group size small.
Watchmaker Martin ...leading here, starting with the history & heritage of the brand ...
Movements created till now ...
Present in the exhibition were two master engraver and master polisher ...
Stopping at the master engraver's desk ... she was demonstrating engraving of the balance cock...
At the bench of Master Polisher ...
Another group, led by another watchmaker, explaining the 'Kaizen' philosophy of Walter Lange ...
Stopping by the Wall of Movements ...
Explaining the polishing processes ...
Master Polisher at work ...
Next bench, master engraver at work ... she starts with a blank piece and complete engraving under many pairs of watchful eyes.
A magnified image of her engraving on a blank balance cock, without any tracing !
The blank balance cocks ...
Her tools ...
Working under microscope ...
On the hand of our watchmaker-guide ... note the cuff-lnk
A quick snaps of wonderful pieces being exhibited ...
Giant model
Sample of components ... for the visitors to note the size ....and also the craft done onto these tiny parts ...
A giant model of the balance cock, engraved and finished
Illustration of the fusee and chain ...
6pm for the night event .... 
Guides were stationed at every entrance to the ION mall, to direct the guests to the venue of exhibition ...
Guests arriving ... and photograph session ...
At the reception of the exhibition at ION ART ...
Upon registered, guests were given the table number for later sit-down dinner ....
Boutique staff at exhibition to assist with guests' enquiries
The hands-on station for guests to try on putting on and removing the balance-screws from the balance wheel ...
Next station, the polishing and lapping station ... for guests to try their hands ...
Watchmaker cum guide from factory, explaining the processes to guests ..
Some guests trying ...
Some watch the steady and wonderful work of the master engraver ...
CEO of A. Lange & Söhne, Wilhelm Schmid dropped by at the desks of the two masters ...
Next Franck Giacobini, Managing Director of A. Lange & Söhne for the Asia Pacific region came by ...
The machine which regulates the speed of the burnisher ...
Tools used to finish the parts ...
One of the guests enquiring who engraved his watch .... and master engraver Simone, ready to answer after having a look ...
She found her colleague who engraved the guest's piece ...
At the 'Kaizen' Wall, some Leice compacts were ready for the guests to test-drive for the evening ...
At about 7:20pm, the emcee greeted everyone, and invited Wilhelm Schmid, CEO of A. Lange & Söhne to the stage ...
Wilhelm Schmid, CEO of A. Lange & Söhne, addressing the guests ...
After the speech, it was the ribbon-cutting ceremony for the flagship boutique ...
Wilhelm Schmid - CEO of A.
Lange & Söhne, Jasmine Chua - ION Orchard Director of Retail
Management, Franck Giacobini - Managing Director of A. Lange & Söhne
for the Asia Pacific region and Michelle Chen - Country Manager of A.
Lange & Söhne for the ribbon cutting ceremony of the Singapore
Boutique
Presenting the scissors ...
A picture before ...
Counting ....
Congratulations to A. Lange & Söhne !!
The night dimmed and the signboard of A. Lange & Söhne Boutique began to animate !!
Boutique doors open and guests were invited to enter ...
CEO took the lead ...
Guests in boutique ...
Viewing SIHH 2013 Novelties ...
Everyone taken turns to view the novelties placed at the inner hall ...
After that, guests were ushered to Salt Grill & Sky Bar at Level 55 for the dinner ...
Guests taking their seats ...
Congratulations to A. Lange & Söhne for another milestone !!
Kong
Related posts :Press Release of State of the Tradition Exhibition:
news.watchprosite.com
news.watchprosite.com
This message has been edited by Kong on 2013-03-09 09:51:09 
