Lifestyle
AnthonyTsai announces JEANRICHARD's partnership with high-wire artist Nik Wallenda, ahead of his Grand Canyon walk. This post highlights the synergy between Wallenda's philosophy of embracing risks and pushing boundaries, and JEANRICHARD's brand ethos of creating watches for those who live life to the fullest and enjoy the journey.
Las Vegas, Nevada (June 1, 2013) – Swiss watchmaker JEANRICHARD was proud to launch its partnership with high wire master Nik Wallenda yesterday evening. Guests joined Michele Sofisti, CEO of Sowind (Girard-Perregaux and JEANRICHARD), in a special dinner at The Mandalay Bay during JCK.
High Wire Master Nik Wallenda
Partnership Launch at The Mandalay Bay Hotel for JCK
JEANRICHARD's partnership with Nik Wallenda is based on the principles of those who embark on a new journey, reflecting the art of life in its collections, as Wallenda does in his daily activities. In the same way that Wallenda enjoys the challenge of walking on a wire, JEANRICHARD creates watches for those who enjoy authenticity and live their lives to the fullest. They are for the independent spirit who play by their own rules and rather than just focusing on the destination, prefer to enjoy the road being traveled.
"It is incredible to think that this man was the first person to ever walk across the Niagara Falls on a two-inch steel wire and that he will do the same later this month in the Grand Canyon", said Michele Sofisti, CEO of Sowind (Girard-Perregaux and JEANRICHARD). "Nik represents this sense of unique adventure of JEANRICHARD: ordinary people doing incredible and extraordinary things."
"I am very proud to be a part of the JEANRICHARD family and excited to bring my own Philosophy of Life to the mix", said Wallenda. "Our vision is one that embraces the love of risks and pushing boundaries."
The JEANRICHARD lifestyle conveys a strong mindset that inspires new challenges without compromising powerful design or reliable performance, as seen in their four collections showcased at JCK: 1681, Terrascope, Aeroscope and Aquascope.
During the dinner, Wallenda was presented with a Terrascope timepiece to commemorate the new relationship with JEANRICHARD. The Terrascope Collection offers a 44 mm cushion-shaped case reinforced by two lateral arms, proving that pleasing design is not delivered without utility measured for adventure. At the same time, its self-winding JR60 movement provides the accuracy required of a watch that will accompany your day-to-day life.
About JEANRICHARD
JEANRICHARD, named after Daniel Jean Richard who pioneered the Swiss Watch making industry during the 17th century, offers luxury Swiss Made timepieces to independent minded, creative personalities, who share the brand's philosophy and love of travel.
The JEANRICHARD man assumes his own, unique, Philosophy of Life. In 2012, JEANRICHARD launched their new identity and strategic development based on their communication pillars that are the watchmaking tradition, the land, the water and the air. For each of these environments, JEANRICHARD is looking to tell the stories of people whose passions have driven their life philosophies to do extraordinary things.
Technical specifications
Polished and vertically satin-finished stainless steel case
44 mm
Height: 12.60 mm
Antireflective sapphire crystal
Case-back screw-down, engraved
Water-resistant to 100 m
Movement JR60, self-winding
Calibre: 11 ½'''
Frequency: 28,800 vibrations / hour (4 Hz)
Jewels: 26
Power reserve: minimum 38 hours
Functions: hour, minute, second, date
Black or silver vertically satin-finished, white matt, beige, blue, aubergine, dark green or brown lacquered dial
Applied rhodium-coated indexes with additional luminescent dot
Rhodium coated hands with luminescent material
Black, grey or white rubber strap, brown vintage, grey or cognac calfskin, stainless steel bracelet
Stainless steel folding or butterfly buckle
Press Release
I guess we might see a trend in brand ambassadors coming from all walks of life....
since he is going to walk it (I assume) the way he did over the Niagara Falls - connected to the wire. This was really special:
ABC-TV made him wear a tether over Niagara, he was very strongly against it. Told me he almost disconnected it, but that would have been going against his word. That was the first time he ever used it, and he says the last as well.
If he's not using one during the Grand Canyon crossing I want to watch it live. By the way, i f he's going to cross the canyon unconnected (since he did the falls crossing connected) it should have been stated - makes a big difference, IMO. Best Regards, Marcelo
Nik Wallenda is my hero. I've been fascinated and deeply moved by his and his father's and his family's heart-rending grace, para-human composure, and bravery. I don't know if any ambassador can do the trick, but this is a really wild and probably personal choice (my guess) from a company I'll pay more attention to, for this reason alone.
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