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AnthonyTsai reports on the Jaeger-LeCoultre South Coast Plaza Boutique Dinner, celebrating the brand's new boutique opening in Costa Mesa, California. This event, attended by JLC CEO Jerome Lambert and North America President Philippe Bonay, marks a significant expansion for Richemont brands in the region. The article highlights the elegant setting and the focus on JLC's Rendez-Vous collection.
This past Thursday, I attended the JLC South Coast Plaza Boutique Dinner in Costa Mesa, CA at french restaurant Marche Moderne. JLC CEO Mr. Jerome Lambert and JLC North America President Mr. Philippe Bonay attended this dinner in celebration of JLC's new Boutique opening here at South Coast Plaza. The Boutique is slated to officially open this coming week along with the opening of 2 other Richemont Brand Boutiques including IWC and Vacheron Constantin. Currently the Boutique is closed off with a coming soon (see below pic).
South Coast Plaza in Costa Mesa (which is in Orange County) is the best shopping center in all of the West Coast, attracting many international visitors around the world as the place to shop when visiting Southern California. Many luxury brands have their own Boutiques here such as Chanel, Hermes, Louis Vuitton, Harry Winston, Chopard, Bulgari, Tiffany & Co., Balenciaga, Valentino, among others. JLC is part of Richemont and many Richemont brands already have their own Boutiques here such as Cartier, Montblanc, Van Cleefs & Arpel, and Piaget. Now with the opening of JLC, IWC, and Vacheron Constantin Boutiques, it is safe to say SCP has turned into Richemont capital. Panerai is part of the Richemont family; and being a huge Panerai fan myself, I hope someday to have a Panerai Boutique here as well since all the other watch related Richemont brands are represented here with their own Boutiques.
In any case, cocktail hour started at 6:30pm and we had the large room in the back of Marche Moderne. The patio area outside was sectioned off for cocktail hour as well, and below is a picture of our venue for the night. I've eatten here many times before; and for those in Orange County who haven't dined at Marche Moderne, they offer a fabulous 3-course $20 lunch prix fixe here during the weekday. Wines offered by the glass here are pretty good too.
Inside we have long rectangular mirror tables decorated with a plethora of lovely roses. Each person's seating was ornate and meticuously set for a visual delight for his/her eyes. JLC watches are displayed at the left side for guests to see and touch.
Before it got too crazy, I took shots of the watches here for the evening. The theme of the night was the ladies' JLC Rendez-Vous collection, hence all the roses as decoration. Along with JLC, our other co-host of the night was Ms. Michelle Janavs who runs the Michelle Janavs Foundation in Newport Beach.
Below are the watches from the Rendez-Vous collection. For more info about the Rendez-Vous collection with Diane Kruger as the face for this line, click on the following link: jlc.watchprosite.com .
More guests arrive and it's starting to get packed in the room. We were supposed to congregate at the outside patio area but guess everyone wanted to chat inside.
Mr. Lambert, Mr. Bonay, and Mrs. Mayo (left to right) are chatting with the high profile VIP guests tonight. Ms. Michelle Janavs is on the very right.
I've been wondering when was the new boutique going to open. Marche Moderne is one of my favorite restaurant.
thanks for sharing that special event, how does one get invited to these? =D
Mystiqz I have found two ways. 1) Buy many JLC watches or 1 BIG complication. 2) As above but substitute a rival brand. Then, tell JLC you would REALLY love to discuss horology with the next brand executive that visits your area "to share a common passion". :-) Tongue firmly in cheek, MTF
Thanks Anthony for the report. My 2 questions are : 1) Do you see many JLC in Southern California today? I know there was a fashion when Leonardo DiCaprio was flashing them on his wrists years ago before he became ambassador to Tag Heure. 2) Did you get to talk with Mr Lambert for PuristS? Regards, MTF
It's seems to have been an important moment for JLC down there. You shared with all these pictures a very nice evening with us, thanks Anthony. Cheers, Mark
represented in South Coast Plaza among the other boutiques. The event looked to be informative and your video was helpful to get a better feel for the gathering. Appreciate the post. tempusfugit
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