Foversta's report on the Jaeger-LeCoultre Reverso Party at the Paris boutique offers a vibrant look into the brand's celebration of its iconic timepiece. This article highlights the anniversary festivities, the collaboration with Christian Louboutin, and the innovative Atelier Reverso customization program. His detailed account provides valuable insight into JLC's strategy for engaging collectors and new enthusiasts alike.
Jaeger-Lecoultre organized a few days ago a Reverso Party at the boutique located Place VendĂ´me. Actually, there were 3 reasons to celebrate the iconic watch from the brand:
- its anniversary
- the partnership with Christian Louboutin
- the Atelier Reverso
We already discussed a lot about the 2016 novelties and the celebration watches on the Jaeger-Lecoultre forum of PuristSPro. It is the reason why I would like to focus on the two last items which are linked.
The idea of the Atelier Reverso comes from two simple observations in my point of view:
- the Reverso has been for many decades the watch which symbolizes the personalization of the timepiece thanks to the engraving offer
- the clients, and especially the new ones discovering the world of fine watchmaking, are requesting more and more personalized details on their watches.
I would also add that the personalization has a virtue: when it is well controlled and cleverly made, it allows to be less demanding for the supply-chain process than a large catalogue. And we all know the problem: when you offer to clients a wide range of watches, you can be sure that it will always ask for the ones you don't have at the boutique. With the personalization, it is different; the client is involved in the creation process and he/she has the feeling that he/she buys his/her own exclusive watch.
For the brand, the challenge is to be able to propose enough options without entering a too complex decision process for the clients. As a client, when you spend several thousands euros by purchasing a watch, you want answers and not too many questions.
It is the reason why the Atelier Reverso is well made.
The different steps are simple and effective. The options are clear but numerous enough to bring fun and to reinforce the client's conviction that the watch is exclusive (ie he/she will not see the same one in the subway).
7 Reverso watches, 49 dials and colors, 800 straps are combined to define a wide range of 5277 possibilities. The main changes with what we previously knew are the dial offer and the creations from Christian Louboutin who managed to bring into Jaeger-Lecoultre world his inspiration and atmosphere.
Thanks to a screen set up in the boutiques, the client browses the options but he/she can have a good idea of what would be the final result because samples of straps and dials are available.
The Atelier Reverso is not a revolution but it officializes the huge creative potential of the Reverso. And it makes this potential accessible to the clients.
Let's join me to attend the party!
Polo players were welcoming the guests:
There were a lot of stars at the Party: singers, actors and actresses and so on... but the true star, especially in a party context, was Colin Field, the famous bartender of the Ritz! Do you want to meet him and listen to the fantastic histories which took place at the Ritz? Take advantage of the re-opening of the Ritz and go to the Bar Hemingway, you will not forget the experience!
Stromae, the Belgian singer, was carefully following the precise moves of the engraver:
The musical Reverso
:
Ladies, show me your Reverso!
The boutique remains the largest JLC one in the world but it was truly crowded during the Party!
Enjoying one of Colin's cocktails with a view on the Place VendĂ´me:
Heat on the dancefloor!
Let's follow these steps to discover the Atelier Reverso and the Louboutin collection!
The decoration of the Atelier Reverso obviously focuses on the artistic dimension of the creative process. Do you notice the very Art-Deco symbol of the Atelier Reverso? Back to the roots...
The wide screen of the Atelier:
Fortunately, the samples allow to assess the actual dial colors. If not, there is a risk to get a gap between the screen rendering and the final result.
The straps:
The engraver who works for the boutique is among the most skilled and gifted ones. Here are two beautiful and spectacular engravings he did to celebrate Paris and the Place VendĂ´me. I love the Place VendĂ´me engraving, even the small characters are perfectly executed.
Two Louboutin watches
Even if the Party was dedicated to the Reverso, I couldn't resist to come back to the boutique today to put on my wrist two watches which are the proof the capabilities and skills of the Manufacture:
The White Gold Duomètre Sphérotourbillon set with 97 diamonds. The show offered by the Tourbillon is awesome.
The Master Grande Tradition Grande Complication features an orbital tourbillon but it is still the minute repeater which seduces me the most. Its sound quality is really close to perfection thanks to an excellent rhythm. I like the MR from Jaeger-Lecoultre because we can really count the notes. It may be obvious but it is not the case of every minute repeater! Some go really fast what is a problem to guess the actual time.
I would like to thank a lot the staff of the boutique. I wish the best to the Atelier Reverso with the hope that it will lead to a lot of beautiful orders from the clients.
Fx
This message has been edited by foversta on 2016-06-25 14:05:32 
