IWC Pilot's Watch Media Event Singapore 2012

Kong · 2012-03-12T06:57:16Z

Explore Kong's exclusive photos from the 2012 IWC Pilot's Watch media launch in Singapore, featuring the new collection in a Top Gun-themed setting.

Kong

WPS member · IWC forum

7 replies6214 views0 photos

Kong offers an exclusive look into IWC's 2012 media event in Singapore, simulating an air-base and Top Gun flight school to launch their new Pilot's Watch collection. His detailed photo essay captures the immersive atmosphere and the watches on display, providing a unique perspective on IWC's thematic presentation. This post is a valuable historical snapshot of IWC's marketing strategy and product launches from over a decade ago.

7 collectors discussing this on the WatchProSite forumJoin the Conversation →

Last week, 7 March, IWC had their media launch in Singapore at venue simulating an air-base, a "hanger" and the Top Gun flight school.

Venue was at 39 Keppel Road, near to the one of the busiest ports in the Asia.

A giant art gallery ....

Upon entering, sound of jet fighters taking off could be heard and once a while a sonic-bomb of a fighter flown passed

Very real ambience!

The simulated "top gun" briefing area ...

The Collections ...

On the Commander's desk ...

His jacket ... nice patches!

Coordinate of the school ...

Drink and fly ...so its not DUI, its FUI

The media seated and the Commander stepped in ...

Presenting the mission ...

Commander Goris Verburg (for that day), otherwise Managing Director of South East Asia at IWC Schaffhausen

Briefing through the SIHH 2012 Collections ...

Ready for action ...

Showcasing some of the latest IWC Collections ....

A continuum of the 'Fatther and Son" ...

The 'boy size' version fit the lady's wrist nicely ...

Pilot’s Watch Chronograph TOP GUN (Ref. 3880) and Big Pilot’s Watch TOP GUN Miramar (Ref. 5019)

Both chronographs together ... case of high-tech ceramic, diameter 46mm.
Crown and pushers are in titanium. Case is rated to a high of 6 bar for water resistance.

The caseback - solid ...with soft iron cage within ...

The World Timer on the left , Big Pilot’s Watch TOP GUN Miramar (Ref. 5019) and Big Pilot’s Watch TOP GUN (Ref. 5019) GUN (Ref. 5019)

The signed titanium crown ...

Microblasted matt stainless steel buckle ...

Still the most interesting of this 2012 collections - the Top Gun Miramars Duo.

Sapphire anti-reflective coated both sides offering superior clarity and legibility ...

The green textile strap complete the whole look!

A wrist shot on Captain Mike Eng, the Sales Manager of IWC South East Asia with a pair of lovely cuff-links!

On a lady's wrist - Sidney Pang, Marketing Executive IWC South East Asia ... looks a bit oversized

but maybe able to pull it off.

Kong

This message has been edited by Kong on 2012-03-12 07:01:33 This message has been edited by mkt33 on 2012-03-12 17:58:07

Key Points from the Discussion

The Miramar model, seen in person, is described as a very cool and strong watch, suggesting a positive reception for its design and presence.
The event's attendance for a press briefing was noted as impressive, indicating a significant presence of watch journalists in Singapore.
A commenter highlights the gorgeous khaki straps featured with the watches, suggesting they were a standout aesthetic element.

The Discussion

patrickmaniac

Mar 12, 2012

many empty seats, quite a waste.

what happened? cheers PAt

DaMctosh

Mar 12, 2012

Thanks Kong

certainly hope to see the Miramars in person soon. Actually for a press briefing the attendance was pretty good. Didn't know there were so many watch journalists in Singapore.

amanico

Mar 12, 2012

Two great things.

One is missing: The hostesses... My God! One is here: The Khaki straps, which are gorgeous. The watches? Hmmmm. Jocker. Best, Nicolas

blomman Mr Blue

Mar 12, 2012

Thank you for the "briefing", Kong!

Looks like a very nice event! I wasn't invited to a hanger - but I had the chance to see the Miramar in the metal. A very cool and strong watch! Thank you for sharing. Best Blomman

Davo

Mar 13, 2012

Very cool! Thanks for posting, Kong.

MichaelC

Mar 13, 2012

Thanks Kong.

The watches are somewhat interesting to me; the straps very interesting.