
Nicolas (amanico) revisits the IWC Aquatimer Deep One, a watch he owned in the early 2000s, highlighting its innovative mechanical depth gauge and pioneering titanium case. His personal reflection offers a valuable perspective on a significant, yet now discontinued, reference that pushed the boundaries of dive watch technology. This article explores why such specialized tool watches have become increasingly rare in the contemporary luxury market.


Nobody makes watches like this anymore. No more super niche technical watches anymore. They've all become "luxury objets d'art" and no longer "tools" for specialists.
As a president of a watch company - I would think, this watch is going to cost a lot to develop. Development costs in the past 20 years (since the IWC mentioned above was made) have definitely gone up A LOT. And thus, the small volumes would mean that this watch would be less profitable than if the watch brand had just sold a "normal" variant. So, I understand what the brands are thinking - but at the end of the day... Do something to wow the customer!
I've got so many ideas - some rather elaborate - that serve really niche markets.
Fully agree that thereβs a lot less of this experimentation and complication exploration nowadays than back then. Unfortunately π€·π»ββοΈ
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