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Kys1944's post, sharing a German magazine's top 40 watch rankings, sparks a lively debate on the subjectivity and criteria used in such lists. This discussion highlights the perennial challenge of objectively ranking luxury watch brands, offering valuable insights into collector perceptions versus mass market appeal.
This is by no means exhaustive but the magazine wasn't putting many German brands like A Lange Sohne and IWC (produced in the German speaking area and largely popular amongst Germans) on top.
This message has been edited by AnthonyTsai on 2010-06-22 09:07:12
i myself never count on such ranking tables as a guidance for my personal taste , you cant compare oranges to apples unless we are speaking a business comparison based, meaning , we are comparing the brands on business basics, such as how far a brand obtained from it aimed goal by marketing .... and so on . interestingly, such a ranking table form a starting point for ones in depth look towards a brand , for example im a bit surprised with the -2 ranked for hublot , as a matter of fact remaining
Guess management at these 3 brands are doing a good job. IWC -4, FP Journe & Tissot -5, Girard-Perregaux -6, and Chronoswiss at -7. Signs that these brands's popularity may be waning? I find these rankings interesting, but it's helpful to see how the brands compared to priors rankings so at least there is a consistent ranking methology. - AT
1. Interesting that Roger Dubois gets a +5 even though that brand name, along with Gerald Genta, is being discontinued (heard that from an RD AD). 2. I see the rankings incorporate such criteria as marketing and price/performance ("Preis/Leistung"). 3. I see that there is a criteria called "Lifestyle". Huh? 4. I see that the 2010 winner of the Armband Uhren Award at the Basel Watch show and the manufacturer whose watch was selected as the "Watch of the Year" at same, gets a "4" for innovation. 5
I miss mickey mouse watches and the gefica. Damn Bulgari
Im shocked that those 2 are so high, in place of some other watchmakers. I have a Tag , and its a nice watch, but I think that those 2 really belong a little lower.
but the only thing I'm interested in seeing in this ranking poll is the movement of brand rankings - up or down. Some may even find the movement of brand rankings ridiculous but I see it as something notable to look at. To me, it represents some sort of overall public opinion on the brands. Cheers, Anthony
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