
Marcus Hanke presents an insightful interview with Marc Michel-Amadry, Ebel's President and Creative Director, from Baselworld 2009. This discussion offers a valuable look into Ebel's strategic direction, product development, and brand positioning within the Movado Group, providing historical context and future outlook for the brand.





















The Ebel 1911 Tekton is positioned as a robust, masculine model within the brand's collection, reflecting Ebel's commitment to engineered timepieces. It was introduced as part of the brand's reconstruction efforts under Thomas van der Kallen, aiming to re-establish Ebel's horological presence with a focus on strong design and technical capabilities. The Tekton series includes special editions celebrating football clubs, such as the FC Arsenal and FC Bayern Munich models, highlighting a targeted market approach.
The watch features a chronograph complication, with specific design elements tailored to its football club editions, such as unique color schemes for the minute counter hands. While specific movement details are not provided, Ebel is known for its in-house calibers like the 137, 139, 240, and 288, suggesting a focus on mechanical integrity. The case design emphasizes durability and a powerful aesthetic, consistent with its sporting theme.
Collector relevance for the 1911 Tekton lies in its representation of Ebel's strategic pivot and its association with major sports franchises. These limited editions appeal to collectors interested in brand history, sports-themed watches, and Ebel's in-house mechanical movements. The model signifies a period of renewed focus on masculine timepieces for the brand.
The football (Or soccer for us Americans!) tie-in is interesting, as are the monobloc cases. I honestly knew nothing about Ebel until reading this post, so thanks! Cheers, Daos
... well, maybe this is a bit exaggerated, but it is a fact, that, when nobody in Switzerland believed that mechanical watch movements could survive the quartz crisis of the Seventies, it was Ebel who prevented Zenith from scrapping the now celebrated El Primero movement and all its production tools. Ebel expressed its trust in the survival of high-quality chronographs, ordering a large number of El Primero movements. Without this Ebel order, there would not have been any Primero, when Rolex sea
. . . particularly the FC Bayern model that Tony Axelzon presented a few threads below. Although I haven't tried one on, I would guess that the blended form works better than one might expect on smaller wrists, and the brushed finish further serves the purpose of minimizing the perception of size. I hope Marc will make one available to you for review . . . cordially, Art
the new Tektron and Classic (octagonal) case designs are growing on me. The "pebble" influenced design is intriguing and seems very tactile. See previous report in 2008 click here 1911 TEKTON FC Bayern Munich 1911 TEKTON Arsenal FC Regards, MTF This message has been edited by MTF on 2009-04-09 10:18:11
Next time I'm out and about on one of my regular watch window shopping trips I'll be sure to keep an eye out for Ebel watches in order to experience them in the metal. I'm grateful that they played their part in saving us from a quartz-only world! Just another brain-enlarging day on PuristSPro! I always learn something new from you, Marcus! I hope you are well! Cheers, Daos
... you certainly would have seen this very special Bayern München chronograph already a year ago: Kind regards, Marcus
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