DeWitt at Baselworld 2012: Integrated Manufacture
Independents

DeWitt at Baselworld 2012: Integrated Manufacture

By Ornatus-Mundi · Mar 27, 2012 · 9 replies
Ornatus-Mundi
WPS member · Horological Meandering forum
9 replies3831 views0 photos
f 𝕏 in 💬 🔗

Ornatus-Mundi's comprehensive report from Baselworld 2012 provides an in-depth look at Manufacture DeWitt, highlighting its unique position as a small, integrated, and family-owned company. The article delves into the distinctive aesthetic identity and meticulous dial work that define DeWitt watches, offering readers a deeper appreciation for the brand's philosophical approach to horology. This piece is essential for understanding DeWitt's foundational principles and its commitment to uncompromised watchmaking.

Dear All:

Our second report highlights one of the few truly ‘outstanding’ manufacturers, the Manufacture DeWitt. ‘Outstanding’ not because we think that their products offer exceptional quality, but because of their unique structure as a small, integrated and above all family-owned company.

As the company belongs to the lesser-known ones in the trade, it certainly deserves a more comprehensive introduction. Magnus wrote in his recently published article that

“… (t)he important consequence of this is that the timepieces reflect the mindsets of their creators in a most uncompromised fashion, both because the owners are only responsible for themselves (in contrast to managers and executives that are judged by economic performance), and also because the companies actually have the capacities to transform those ideas into marvellous products.”

This certainly is true for DeWitt. The watches are the direct brainchild of company founder Mr Jérome de Witt, the great-grandson of King Leopold II of Belgium and a direct, fifth-generation descendant of the Emperor Napoleon's brother, King Jérome of Westphalia, a distinguished watch connoisseur.





“Just as Mr de Witt himself, founder and President of the company, the DeWitt brand breathes a unique vision of luxury, daringly different and unconventional.” (Press Kit)

Quite strikingly, DeWitt watches impress with two features:
  1. A remarkably consistent aesthetic identity thanks to the theme of ‘imperial columns’ framing the case. The idea is derived from co-axial male/female gears. Mr de Witt has a reputation as a dedicated collector and restorer of thoroughbred vintage cars. With differential mechanisms there are concentric gears that consist of an outer female and an inner male part. The decisive benefit is that can the two parts can move relative to each other along their axis. DeWitt transformed this idea into watchcases. Jet engine nozzles inspire the design of the crowns.
  2. Painstaking dial work in elaborate guillochage executed in-house from A (raw brass/gold etc. material) to Z (finished, printed and lacquered dial).




The sentence above gives an important clue to appreciate the brand. One has to meet Mr. de Witt, a watch connoisseur, an admirer for finer things in life, but most importantly equipped with an intellectual passion for understanding the fundamentals of aesthetical, technological, architectural or musical concepts and transforming and applying them in new contexts such as watch design.

Passion and cordiality is probably their key/secret.

So there we are with the Novelties – we saw several members from their AcademiaTwenty-8-Eight and Exceptional collections. The common denominator of the former two collections is the use of a new material called Neotitanium:

"Originally used in the aerospace industry, grade 5 Neotitanium is a new metal whose hardness is 10 times superior to that of grade 5 Titanium. Used in fields as varied as surgery and Formula 1, it now also finds a place in the (DeWitt collection).

The material is treated directly with electro-plasma or micro-arc plasma and anodised, and not only on the surface. In fact, the piece is plunged into a high-amperage bath, a process giving it formidable properties such as excellent impact resistance, lighter weight, and a significant reduction in seizure problems as well as the elimination of all traces when touched." (Press Kit)

The latter collection stands without any peers, as we shall see (follow-up posts!). 

Key Points from the Discussion

Advertisement
The Discussion
OR
Ornatus-Mundi
Mar 27, 2012

Offering a slimmer and more reduced interpretation of the DeWitt identity, the Twenty-8-Eight collection gains tremendously with the introduction of Neotitanium. NOVELTIES: Twenty-8-Eight Automatic Twenty-8-Eight Seconde Retrograde Twenty-8-Eight Tourbillon Twenty-8-Eight Tourbillon Squelette We somehow missed taking pictures of the first two models, but the other two novelties shall make up for this. Tourbillon Technically identical to the existing Twenty-8-Eight Tourbillon, the addition of a N

OR
Ornatus-Mundi
Mar 27, 2012

NOVELTIES: Academia Mirabilis Academia Tourbillon Impérial Academia Mirabilis The Academia Mirabilis might appear as one of the many watches with (partly) open-worked dials. However, on the second view it reveals all its magic: “The Academia Mirabilis reveals a part of its secrets at the end of the day when the noise and stress give way to silence and peace. Like a night flower that opens at dusk, the subtly designed open-work between 7 and 12 draws the eye into the heart of this watc

OR
Ornatus-Mundi
Mar 27, 2012

NOVELTIES: Concept Watch No 3: X-Watch The X-Watch is the third in line of exceptional watches created in support of the Only Watch charity events dedicated to fund research for a disease called Duchenne Muscular Dystrophy. The timepiece (its really more than a watch) is another testimony to the philosophical approach to time typical for Mr de Witt. It is a reversible watch featuring two faces, one dedicated to the passing of time (time, power reserve, tourbillon), and the other one to the measu

OR
Ornatus-Mundi
Mar 27, 2012

We have been welcomed and hosted by two lovely members of the team, but Mr. de Witt joined us for the first drink and was available whenever we had “tricky” questions (PuristS you know ☺) throughout the presentation of the novelties. Magnus I really don’t know what fascinates me more about the DeWitt watches – the watches themselves or the discussion with their creator? Fact is, the latter is key to detect the finesse of DeWitt’s watch design since the watches

EL
elliot55
Mar 27, 2012

Hey Magnus - What a piece! Unreal! Great post. - Scott

FO
foversta
Mar 28, 2012

What an impressive timepiece... Thanks a lot for the comprehensive report. Fx

Advertisement

Continue the conversation

This thread is active on the Horological Meandering forum with 9 replies. Share your knowledge with fellow collectors.

Join the Discussion →