Devon TREAD: America's Watchmaking Return?
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Devon TREAD: America's Watchmaking Return?

By bernard cheong · Feb 7, 2012 · 28 replies
bernard cheong
WPS member · Horological Meandering forum
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Bernard Cheong explores the resurgence of American watchmaking, particularly through the innovative Devon TREAD. He questions whether the US is poised to create luxury watches, drawing parallels with the historical industrial spirit of 19th-century America and the rising value of vintage Bulova Spaceviews.


Man oh man...I totally forgot about just how much I love the TREAD by Devon.

It wont be picked by pickers.

Because it will last long.

The prices of good BULOVA Spaceviews are now much higher than in 2007.

Not a coincidence?

More later..enjoy for the fun of history from my perspective as an Asian in SE Asia...




































Settled in a vast country with abundant natural resources, Americans soon developed a sense for industry which was characteristic of the 19th century. Unlike Europe where the craftsmen guilds long opposed progress in manufacturing, America was eager to use new technologies that would save labor, which was scarce.

The founding fathers of America favored industrial development as an act of emancipation from England. In 30 years from 1820, the value of manufacturing multiplied.

 

What were then the forces, which brought such lasting change and created so many American fortunes, of proportions never seen before and hardly matched in later times ?

 

How did these fortunes measure up to the longer established family wealth, built by the equally daring shipping merchants or the silently accumulated city real estate holdings ?

 

And, most stringently, who where these capitalists, we know by their names of Vanderbilt, Gould, Rockefeller or Morgan and how did they build up their huge fortunes ?

Early American watch design was advanced but arguably not special in design; few new or unfamiliar mechanisms appeared, but American watchmakers took such things as overcoil hairsprings, compensated balances and the complete jewelling of train wheels from the realm of the exotic to the commonplace.

However, there was a breakthrough, before quartz came along…it was the Bulova accutron, which went into space and into politics, crossing both the iron and bamboo curtains.

Today..the Devon Tread is my own choice for the return of the USA. Made in the USA. And totally representing the US pop culture in every way.

 

Pictures..first, then later words…


Key Points from the Discussion

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The Discussion
BE
bernard cheong
Feb 7, 2012

No parts were out sourced to countries outside of the USA, except for 1 tiny chip, which had a part of which was from Japan...a VERY high quality part. Is the US poised to make "luxury watches"? No..they are not. They are making watches that happen to be good alternatives to other watches. The product is expensive. But it is not a quartz clock, or 4 quartz clocks. More later... This beauty has been in use for over 19 months.. It charges wireless...and perfect power reserve too. Yes...some early

DA
Darren
Feb 7, 2012

what a trip. Nothing else like it on the market. Must be fun to wear. As for U.S. and luxury watches, I tend to agree with one exception - RGM has, during the past 2 years, stepped up in class. I would argue that they now rival most of the Swiss, German, French, British, etc. independents, and in many cases exceed them with their 801 and later manufacture movements. Dials have always been hand made with vintage rose engines, and now the movements match the front sides of the watches. Enjoyed the

MR
mrsnak
Feb 7, 2012

... as it truly uses all American-made parts. Even RGM, to my knowledge, outsources some parts (cases and crystals). I have a friend who machines his own cases, but still outsources the steel used for it. The Devon is so non-standard that it almost has to make everything. These are different times from when the more highly advanced manufacturing countries could produce everything needed for a product. It simply makes more sense in our global economy to go where you can get the best without havin

PA
patrick_y
Feb 7, 2012

I'm pleased to hear that you like this watch Bernard. It has been lauded as the "Silicon Valley" watch as it is worn by a few notable individuals here in Silicon Valley. Perhaps in another 50 years, America will have a unique business dealing in watches of unique qualities. The Devon is certainly a unique watch; however it is too big for me as I find it difficult to wear and I find the charging station to be quite crude. What do you foresee happening in 50 years?

FO
foversta
Feb 7, 2012

I found it well... different from all the watches I saw before. Then I put it on my wrist and the charm disappeared. I found it too bulky, too massive and sadly for this reason I didn't enjoy the time display. Anyway, I have to confess by Devon created a watch of impact with this one. Thanks for your post Bernard. Fx

GR
grigo
Feb 7, 2012

I saw it in a shop window the other day in San Francisco and found it impressive, but not all that expensive. Really a different type of watch, not sure it is for me though. Best regards, George

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