New Release
MTF introduces the Chopard Mille Miglia Classic Chrono, a limited edition timepiece created for the 2018 California Mille tour. This article explores how Chopard's enduring partnership with the Mille Miglia race translates into a watch that captures the spirit of classic automotive elegance and performance. MTF highlights the watch's design inspirations and its exclusive availability to event participants, underscoring Chopard's strategic engagement with the American collector market.
Chopard and the Mille Miglia Watch Collection
Read the Report about Chopard Mille Miglia 2018 Race Edition with LIVE Photos [CLICK]
Chopard developed the Mille Miglia chronograph collection as a way to represent elegance and high performance needed in both the watch and classic car race industries.
To commemorate the 2018 California Mille tour, Chopard has designed a limited edition Mille Miglia Classic Chrono.
Mille Miglia Classic Chrono for the California Mille 2018 Ref. 168589-3015
A powerful, distinctive and resolutely contemporary design, the watch embodies cutting-edge technology and sophisticated aesthetics. Clearly determined to stay ahead of the competition, it houses a mechanical self-winding chronograph movement that is chronometer-certified by the COSC.
Inspired by vintage racecars that raced the Mille Miglia between 1927 and 1940, this timepiece features a circular satin-brushed black dial and luminous hands and markers that guarantee a clear reading.
Mille Miglia Classic Chrono for the California Mille 2018 Ref. 168589-3015
With refined elegance, the Mille Miglia Classic Chrono stainless steel watch features a 42mm case and a Dunlop tire style rubber strap with the California Mille 2018 logo on the case back. The 10-piece series will be available exclusively to participants of the California Mille.
Chopard and the 2018 California Mille Tour
California Mille Tour
To celebrate the 30th anniversary of the partnership with the Mille Miglia race in Italy, Chopard is proud to announce that it is the major sponsor of the 28th Annual California Mille. Drawing upon the original Italian open road race from Brescia to Rome that ran from 1927 to 1957, the California Mille is a 1,000 mile, four-day excursion through the quaint back roads and picturesque towns of northern California.
California Mille Tour Cars
This year, the event features over 70 classic cars manufactured before 1958.
On April 15, 2018, the public is invited to the largest free car show of its kind before the drivers embark on their journey.
The drive will begin on April 16, 2018, after a flag-waving sendoff from the Director of Italian Cultural Affairs. Drivers will depart from San Francisco and drive little known roads to Lake Tahoe, through the wine country, and ending on April 19 at Cavallo Point in Marin County overlooking San Francisco and the Bay.
California Mille Tour Start
California Mille Tour
The close ties between Swiss timepiece and jewelry Maison, Chopard, and the Mille Miglia stem from a now-inseparable shared history. The initial connection was born from a personal passion for classic cars nurtured by Karl-Friedrich Scheufele, Chopard Co-President. Under his leadership, Chopard became the main sponsor of the Mille Miglia in 1988 and one of the first brands to associate its name with the automobile world.
Christine and Karl-Friedrich Scheufele at Mille Miglia Race
For Karl-Friedrich Scheufele, the links are entirely natural: "Lovers of fine cars often have a great weakness for precious timepieces and vice versa. Extreme precision and sporting elegance are important in both these fields."
PuristSPro Comment
As an indication of increasing visibility and endeavour in the Americas, Chopard will commemorate the 2018 California Mille tour with a limited edition Mille Miglia Classic Chrono.
This 10-piece issue is a true limited edition rather than current industry practice of special editions "limited" to thousands of pieces!
Alas, the 10 pieces will be available exclusively to participants of the California Mille. If you are driving, write and let us know....
Good Luck!
MTF
The Mille Miglia 2018 Race Edition commemorates thirty years of Chopard's association with the Mille Miglia race. This particular reference is a limited and numbered edition, distinguishing it within the broader Mille Miglia collection. It was released to mark a significant anniversary, emphasizing the enduring connection between the brand and the historic Italian road race.
This timepiece features a 44 mm case, crafted to house a COSC-certified movement. The use of a certified chronometer movement underscores a focus on precision. The crystal protecting the dial is sapphire, a standard for durability and scratch resistance in collector-grade watches. The movement type is automatic, providing convenience for daily wear.
Limited to 1,000 pieces, this edition appeals to collectors interested in anniversary models and those who appreciate chronometer-grade movements. Its specific production run and commemorative nature make it a distinct entry in the Mille Miglia series, catering to enthusiasts of the model line and its thematic inspirations.
But then again, Iām a gear head!
Todd, Yes..the Dunlop Race tyre pattern is recognised by 'petrolheads', which is the British equivalent of 'gearhead', I guess. Chopard had a mixed history with the Americas. The original Chopard family expanded east to Russian royal court whereas the original Scheufele family travelled west to the USA to expand their businesses. Today, the Americas has the greatest potential for growth (not China) and Chopard has been trying to get a foothold in US, Mexico, Canada and a few Latin American natio
With these dedicated editions for local clients, do you think #gentlemansway #chopard will make inroads with classic car and watch buffs in America? The ladies know the brand from famous Red Carpet images of Hollywood and Cannes but what about the chaps? I don't mean those who only follow movie stars but real men in real life. Regards, MTF
Hope to see "Japan Edition" one day! Ken
Gives it a very interesting look. Not sure it would work for a time only (unless one is talking the outside portion of a sector dial) but here it is spot on in my humble opinion.
Chopard are excellent supporters of car events.
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