Lifestyle
AnthonyTsai reports on Breitling's announcement of David Beckham as the new face for its Transocean Chronograph Unitime worldtimer watch. This post highlights a significant marketing partnership between a luxury watch brand and a global icon, emphasizing the watch's travel capabilities and Breitling's aviation heritage.
Breitling has chosen David Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long-term partnership between the innovative and historic Swiss brand and one of the world's most celebrated icons.
David Beckham travels with Breitling
Through its long-established ties with aviation, the sky has always been the
limit for Breitling – as the brand has proved throughout its history by
creating a number of travel watches including the famous Unitime in the 1950s
and 60s.
In the spring of 2012, it took things to the next level by presenting the
Transocean Chronograph Unitime. Equipped with the new Manufacture Breitling
Caliber B05 featuring a patented mechanism, this worldtimer chronograph has
asserted itself as the ultimate travel watch thanks to its double disk enabling
permanent readings of the time in all 24 timezones, and its ultra-user-friendly
crown-operated correction system.
One of the world's most successful sportsmen and style icons, Beckham stars in
the Breitling advert featuring a highly evocative visual shot by renowned
American photographer Anthony Mandler. On the runway of the Mojave Air & Space
Port in California, the striking image shows Beckham
standing in front of a private jet wearing his Transocean Chronograph Unitime.
"I've always been a long-time admirer of Breitling", said David
Beckham. "As a company they create not only the highest-performance
watches but also timeless designs that have inspired generations. It was a
natural choice for me to partner with this fantastic brand."
Press Release
As soon as the new bespoke Lear jet has been added to the fleet of colour-coded and monogrammed Citations parked on the private orchid-lined runway alongside the temperature-controlled 100 car hangar in front of one of the several Mediterranean holiday compounds that the ubermodel Mrs pplater (#2) has tastefully decorated throughout in albino elephant hide and mammoth ivory, the v-e-r-y n-e-x-t purchase that the head butler will be instructed to make will be a Breitling worldtimer! (In platinum,
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