Breguet 7337 New Dial & Interchangeable Straps Guide

Key Points from the Discussion

• The removal of guilloché from the sub-seconds dial and the altered numerical font are significant departures from Breguet's historical aesthetic, potentially positioning the brand to compete with Richemont's high-end offerings like A. Lange & Söhne.
• While some previous iterations of the 7337 achieved a good balance between vintage and modern, the latest version's design changes appear to disregard the brand's DNA, suggesting a disconnect with Breguet's established design language.
• The original 7337 dial featured four distinct types of guilloché, whereas the new dial reduces this to two, omitting guilloché on the seconds sub-dial and around the moonphase cutout, which detracts from its visual complexity.
• The new dial design, despite its simplification of guilloché, avoids the 'cut numerals' seen in older designs, which could be perceived as an improvement in overall dial coherence.
• The updated 7337 loses some of its classic charm, becoming more utilitarian and less distinctly Breguet. Collectors who prefer the earlier models often seek specific details, such as the yellow gold moon phase over the white gold in subsequent versions.
• The new dial is visually appealing in person and addresses a common issue where gold moons on older models sometimes appear black in photographs due to light reflection.