New Release
AnthonyTsai reports on Breguet's debut of its 2012 novelties at the 2nd Annual Madison Avenue Watch Week in New York City. This event marked the first time these Baselworld-revealed pieces were shown in the U.S., offering collectors a chance to experience the brand's latest innovations and exceptional complications firsthand. His post highlights the significance of regional watch events for brand engagement and product showcases.
April 30, 2012. New York, NY —World renowned luxury watchmaker, Breguet, will debut its 2012 novelties for the first time in the U.S at the 2nd Annual Madison Avenue Watch Week. The Breguet Boutique on Madison Avenue is proud to welcome watch collectors and enthusiasts throughout the week long affair. Breguet's 2012 novelties were first revealed at Baselworld in March of 2012.
Breguet to Debut 2012 Novelties at Madison Avenue Watch Week
Featured pieces will range from new GMT watches to the brand's reinterpretation of their venerable Heritage collection. Along with the 2012 novelties, Breguet will also have on display timepieces with exceptional complications such as tourbillons, minute repeaters and high jewellery.
Joining the festivities on Tuesday, May 1st will be the China Institute, which will be hosting a private reception at the Breguet Boutique on Madison Avenue for their members.
About Breguet
The world's number one luxury watchmaker
Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly moved into the world number one position in luxury watchmaking. Its new products, the true measure of brand dynamism, and its capacity for innovation continue to be a priority. To such an extent that the creativity and ingenuity of Breguet have not run out of steam with the passage of time, but rather have grown, since the number of patents granted under the leadership of Nicolas G. Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet (1747–1823). Today the brand is continuing to reinforce its dominant role in the development of watchmaking mechanics by devoting very significant investments to research and innovation, as well as to the actual Breguet manufacturing site, which has been enlarged and expanded with new facilities and infrastructure as well as sophisticated machinery. Emphasis has also been placed on recruiting highly qualified watchmakers. A team is ceaselessly working on the design and production of new models that interpret the brand's esthetic values in a novel manner, and on completely original mechanisms that will drive the timepieces of tomorrow. At the heart of the brand's strategy lies the perfecting, through synergies with the Swatch Group, of innovative manufacturing procedures. This demonstrates its historical capacity for constantly reinventing and revolutionizing watchmaking, in order to satisfy the requirements of its extremely sophisticated clientele. It was with this objective in mind that a prestige jewelry line was launched in 2002, with resounding success. www.breguet.com
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Press Release
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