Beijing PuristSPro GTG at European Watch Company
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Beijing PuristSPro GTG at European Watch Company

By flamenco · Jan 12, 2013 · 27 replies
flamenco
WPS member · Horological Meandering forum
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Flamenco chronicles a vibrant PuristSPro "Gathering-To-Gather" (GTG) in Beijing, offering a glimpse into the local watch community and the evolving Chinese luxury market. The post highlights the European Watch Company (EWC) boutique as a key player in expanding brand awareness beyond traditional powerhouses. Flamenco's report captures the camaraderie and shared passion for horology among collectors.

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Date: 12 Jan 2013
Location: European Watch Company (EWC) Beijing, Boutique, located at China World Trade Cebter Phase III 


New Year's Day but a distant past, the Purists amongst us were all terribly busy back at work in Beijing. However, nothing can keep a good Purists away ... especially from all things Horology. Therefore, a few of us took a couple of hours to meet up Saturday, 12 Jan 2013 ... at where else but a local watch shop. 

In addition, we were informed that there was going to be a small Hublot event (which I will have more later) at EWC, Beijing, so we decided it was a good location for us to meet. 

Firstly, some information about our gracious hosts. EWC is a major player in the Chinese Market and carries a host of brands from a Mid to High-end Market.  EWC is also located in Shanghai, Hong Kong and Macau. 








As you can see EWC carries all major mainly across LVMH Group and Richemont Group and then some. 

The Chinese market is an evolving one as the local enthusiasts moves beyond the traditional powerhouse like Rolex, Omega, Longines just to name a few. In that respect, EWC is considered pioneering, as it does its part in furthering brand awareness in China. 




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ME
Mech
Jan 12, 2013

make this trip and I hope you could post more pix of it soon. Where're the purists? :) Mech.

FL
flamenco
Jan 12, 2013

Hublot held a small but cosy even in conjunction with EWC, and also part of the reason why we decided to meet there. Naturally, With the customary Hublot Marketing juggernaut in full tow. Hublot as I understand is one of the fastest growing luxury watch brand in China. Sales have been BRISK as I am told ! Placing importance to this event, Hublot sent a team from LVMH Watch & Jewellery from Shanghai. Coerer Hu, Marketing Director, who was lovely and had an equally lovely RED timepiece on her

FL
flamenco
Jan 12, 2013

No hublot Event is complete with the glitz & glamour, so without further ado, let move to the timepieces. Many heavyweights were brought along for this event. Diamonds are hard to photograph ! And some for the rest of us .... What caught my eye and been causing in China of late .... a unique timepiece Yes, that is a JADE dial. Hope my photos captures the jade well enough to be observed here. Jade green gummy strap that matches the dial beautifully. It is probably not a piece that will appeal

FL
flamenco
Jan 12, 2013

A small but very unassuming and chatty group. Made for a good GTG ! With permission from a fine group of gentlemen ! With the bubbly flowing ........

ME
Mech
Jan 12, 2013

will save one from a nasty fall according to many Chinese as it breaks itself then to break the owner. Does Hublot has this function? :) Mech.

FL
flamenco
Jan 12, 2013

Wherever a Purists goes .... u can be sure of one thing ! Outstanding (astounding) timepieces. Courtesy of a fine group of gentlemen Purists A Palladium that needs little introduction Notice how that fabulous dial changes colour under the play of light ! Magical ! Equally magical when u turn the dial. This is no ordinary, but a Double Straumman ! A firm favourite in the current world of ACHI Speake Marin That amazing dial has an astounding 3D pop and needs to be see in person. My attempt to capt

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