Baume & Mercier SIHH 2012 Capeland Novelties

SJX's report from SIHH 2012 offers a crucial look at Baume & Mercier's direction following a significant brand revamp under George Kern. This article highlights how the brand, having successfully re-established its identity with the Hamptons lifestyle, focused on refining existing lines rather than introducing entirely new models. Readers gain insight into the subtle yet important evolution of Baume & Mercier's Capeland collection during this pivotal period.

Last year saw drastic and successful revamp of Baume & Mercier. George Kern of IWC took over, along with several other IWC alumni, and gave B&M a clearer identity – the Hamptons lifestyle, beaches, boating and clapboard houses. More important the products improved, especially in terms of case finishing. The retro-looking Capeland chronographs exemplified this.

B&M had a much quieter SIHH 2012, however. The novelties were all variants of existing models.

The top of the range Capeland Flyback, first seen last year with a silver dial, now has the option of a black dial and rose gold hands. This is sportier than last year’s and also makes the 44 mm case seem smaller.

The watch is still quite thick, especially with the domed sapphire crystal. Inside is a La Joux-Perret flyback chronograph movement based on the Valjoux 7750.

Seen last year in earthy tones like copper and brown, the Capeland chronograph is now available in more nautical variants in blue, white and black. The metallic blue in particular is attractive.

And the Capeland chronograph is now available with a practical steel bracelet. It will be practical for those in warmer climates, but the watch looks best on strap. Though the Capeland chronograph is not an especially unique watch, it is a strong contender in the entry level mechanical chronograph segment.

For the ladies there is a new Linea with an ETA 2892. Previously this was all quartz. The bracelet is easily interchangeable with various coloured straps. Again this is a good option for an entry level ladies watch.

Also new is the Hampton automatic on bracelet, but like the Capeland this is more attractive on a strap.

The highly curved sapphire crystal and blued steel hands of the Hampton are a very nice touch.

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For the full SIHH 2012 report in SIHH forum, http://basel.watchprosite.com/show-forumpost/fi-636/pi-5114288/ti-769238/s-0/