New Release
BONNEVILLE, UTAH, August 14, 2017 Swiss watchmaker, Baume & Mercier and Indian Motorcycle®, America’s First Motorcycle Company®, announced an exclusive partnership. Alain Zimmermann and Grant Bester The historic Bonneville Salt Flats was chosen as the venue to unveil this brand alliance, as Indi
BONNEVILLE, UTAH, August 14, 2017
Swiss watchmaker, Baume & Mercier and Indian Motorcycle®, America’s First Motorcycle Company®, announced an exclusive partnership.
Alain Zimmermann and Grant Bester
The historic Bonneville Salt Flats was chosen as the venue to unveil this brand alliance, as Indian Motorcycle and Baume & Mercier honoured the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to its limits of speed at the Salt Flats, to become “The World’s Fastest Indian.”
To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13.
Baume & Mercier with Indian Motorcycles
In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year.
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WHY?
This follows Baume & Mercier's previous association with Shelby Cobra in 2015 that spawned the two Capeland Shelby® Cobra watches.
Capeland Shelby® Cobra Steel Chronograph
Capeland Shelby® Cobra Steel Chronograph
1,965-Piece Limited Edition
Capeland Shelby® Cobra 18k Red Gold Flyback Chronograph
98-Piece Numbered Limited Edition
Baume & Mercier wants to strengthen their association with the masculine sport segment.
Until recently, Baume & Mercier was the watch that your grandparents got you for graduations and bar mitzvahs. The message was all about memories of special occasions...very touchy feely and a bit girly.
Now, smell the oil and manly sweat that is the new Baume & Mercier......it's greased lightning!
On the other hand (literally): check out the tiny bracelet on Mr Shelby's other wrist 
Carroll Shelby
Don't just take my word for it; read what the brands' executives say:
Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”
“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”
Regards,
MTF
Burt Munro is a legend. Just love the film about the fastest Indian. Very interested to see the new watch. Best, John.
As a birthday gift. He was very chuffed, sadly it got stolen years later.
It doesn't look like it's for twisty roads and racing lines. Must be a cruiser with that 'legs straight out' position. Regards, MTF
...it is likely that the main market for the future collaboration watches will be N.America. Regards, MTF
They're the closest to the Baume & Mercier watches ⌚️ L.U.C 1860 XPS steel L.U.C 1937 steel Mille Milia Classic Chronoraph
But the next watch he is getting will be an Omega. Historical reasons. After that it may well turn out to be one of the suggestions you made
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