Baselworld 2012: A Moderator's Day
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Baselworld 2012: A Moderator's Day

By Ornatus-Mundi · Apr 1, 2012 · 14 replies
Ornatus-Mundi
WPS member · Horological Meandering forum
14 replies1552 views1 photos
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Ornatus-Mundi offers a rare glimpse into the demanding schedule of a PuristsPro moderator covering Baselworld 2012. This post captures the early mornings, travel, and unexpected encounters that define the experience of reporting from one of the watch industry's most significant events. His detailed account provides valuable context for understanding the effort behind timely watch fair coverage.

[reposted from the Basel Forum after request by Damjan (Ares501)]

Our 'preparation post' may have made you wondering how a 'typical' day might look like for a PuristsPro moderator in charge of hunting the latest and/or most interesting news from the Baselworld watch fair. Well, here you go...

Since hotel prices in Basel rise in the context of the Basel fair with dynamics that would make any crude oil dealer cry, we decided to stay in Zurich and commute daily to and fro Basel. Well, our schedule was bursting with appointments so we had little choice than to wake up early:



Next door to our hotel we found a 'Saftladen' (health food shop) which (i) serves fresh sandwiches and (ii) opens early enough, so we managed to fuel up...



and enjoy a first coffee at Zurich's main train station.



That was the last moment we did not talk about watches! Barely entering the train to Basel, we recognised Marc Jenni, who just the night before was accepted as full member of the AHCI - CONGRATULATIONS Marc!



Being early certainly has its advantages. First, you have the leisure to admire the architecture, quite impressive since construction works are underway to replace the entire exhibition center in Basel.



You also get a rare feeling of tranquility, 'the quiet before the storm'. This even inspires a few of the industries top executives, here Nick Hayek having coffee with Walter von Känel, CEO of Longines:
  


Minutes later business starts, visitors, media representatives as well as industry members (exhibitors, dealers, collectors) are flooding the halls. Your moderators visit the famous brands...



... and examine magic locations...





A tough time as this always means to be ...



The following collage I guess is what will make many envious - talking to watchmakers and executives is the icing on the cake for any watch connoisseur:



And it deservedly is! There is little more exciting that discussing first hand with the creators of timepieces, understand their vision, getting a glimpse into their personalities and thus expanding one's appreciation for the watches. Furthermore, one has much more freedom to inspect the watches in their natural environment (aka 'wrist')!




Both will be one major focus of our reports.

Nevertheless, even after a watch-ful day, some (partly) excellent food...



and lots of invigorating coffee...



... one only wishes to do the same as this dog here!



Before finally able to call it a day we realised we made a mistake. Both of us brought along our Leica M9 cameras which at the end of the day we had to pry off someones hands...



One last check of image files in the press center...



... and, with the impression of having achieved something, back to Zurich by train. The advertisement states 'Small is Big' - but why is Oliver looking slightly disturbed? I leave the answer to your fantasy!



The day is not finished yet. Time to meet old friends and exchange views on the novelties. You always learn from other people's perspective!



Well after midnight, the day has come to a close for us. A last night cup...


...  and we fall into a 'rocking' sleep. After a few hours and the sequence starts again!
  


Thanks for viewing - and stay tuned for our Basel reports!

Cheers,
Oliver & Magnus

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The Discussion
AR
Ares501 - Mr Green
Apr 2, 2012

my absolute highlight of the report is Bart with camera Grönefeld brothers are awesome guys. Best Damjan P.S. Never seen Oliver so exhausted

MI
MichaelC
Apr 2, 2012

The reports have all been fantastic. Thank you guys for all the hard work and efforts this year!

AM
amanico
Apr 3, 2012

This message has been edited by amanico on 2012-04-03 14:43:01

AN
AndrewD
Apr 3, 2012

... and thanks for all the hard work bringing the reports to us. Love the Leica 'signature' on those shots and your great style. Some superb portraits, particularly of Marc on the morning train. And great to see my ECM espresso machine! Looking forward to more of your adventures. Andrew

SM
small-luxury-world
Apr 6, 2012

next Espresso or Beer is on you Oliver

SM
small-luxury-world
Apr 6, 2012

but we are not ready ... not at all Oliver

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