
The original post by anonymous09 provides an early look at Audemars Piguet's SIHH 2017 novelties, offering initial impressions and sparking community discussion on the brand's direction. This content captures the immediate reactions of collectors to new releases, highlighting key models and broader trends within AP's Royal Oak lineup.

Titanium with Platinum bezel and inter-links/plots.

Also available in orange, yellow, and green.

Full ceramic 44 ROOC, with RG and Titanium bits and bobs.

44mm Titanium ROOC with ceramic bezel. Oh, and some red highlights, so that it isn’t confused as being another Elephant, except wearing a toupée to cover its bald spot.

42mm ROOC in Platinum – yep, including the bracelet! Anything Patek can do, Audemars can do…er, better?…Too?...I don’t know…

Ruthenium dial Royal Oak, with matching colour date wheel, by the looks of it. Other than that, it’s just another 15400.

Thankfully, there’s only 3 of them…well, 9 if you include the other 3 each in orange and, that ‘beautifully eccentric’, green!
The few remaining pieces introduced, you can see for yourself on the website.
The Audemars Piguet Royal Oak reference 15400 represents a pivotal moment in the iconic collection s evolution, introduced in 2012 as the successor to the beloved 15300. This reference marked the transition to a larger 41mm case size while maintaining the essential design DNA established by Gérald Genta s revolutionary 1972 original. The 15400 served as the flagship time-only Royal Oak for nearly a decade, embodying the perfect balance between contemporary sizing preferences and the model s legendary octagonal architecture. Its significance lies in bridging the gap between vintage proportions and modern wrist presence, making it highly sought after by collectors who appreciate both heritage and wearability.
At the heart of the 15400 beats the manufacture Caliber 3120, a self-winding movement that showcases Audemars Piguet s horological mastery through its 22k gold rotor and 60-hour power reserve. This robust caliber features a frequency of 21,600 vibrations per hour and incorporates the brand s commitment to finishing excellence, visible through the sapphire caseback with its Geneva stripes, circular graining, and beveled edges. The movement s architecture reflects decades of refinement, delivering reliable timekeeping while maintaining the slim profile essential to the Royal Oak s elegant proportions.
The 15400 s design epitomizes the Royal Oak s distinctive aesthetic codes: the integrated steel bracelet with alternating brushed and polished surfaces, the iconic octagonal bezel secured by eight hexagonal screws, and the Grande Tapisserie decorated dial that creates mesmerizing light play. The silver dial variant particularly exemplifies the model s versatility, offering a refined backdrop for the applied hour markers and Royal Oak hands. From a collectibility standpoint, the 15400 has achieved significant recognition as the last generation of the 41mm time-only Royal Oak before the introduction of the current 15500, positioning it as a modern classic that captures both the model s evolutionary peak and its enduring appeal among discerning collectors.
. . . but I see some possibilities. M4
From Audemars Piguet to Royal Oak. There is virtually nothing outside the RO line this year - a few new dial colours in the Jules Audemars line and some diamond-encrusted thingies; that\'s it. It seems that AP is intent on making every possible variation of the RO, though. I do like the new ROC with the smaller running seconds subdial. And the ROO diver with white dial and blue highlights is a summer dream. Nonetheless there is for me the feeling of a great house that is turning itself into a on
Some other beautiful stuff as well. To be honest I'm just as happy that they stuck with the F. Piguet for now, assuming prices stay where they are - or are reduced
I really like the new dials more than the existing 41mm ROC dials.
I think the updated layout and new color schemes have added a lot of interest to the dials and I think AP has done a great job here. Looking forward to seeing them in the flesh.
Saves me a lot of work
1,885 Audemars Piguet listings are live on the eBay market and 1477 collector listings on the WatchProSite marketplace.
This thread is active on the Audemars Piguet forum with 25 replies. Share your knowledge with fellow collectors.
Join the Discussion →