Market
A new chart published today by the market research firm Canalys compared shipment estimates for the Apple Watch with published shipment counts from the Federation of the Swiss Watch Industr y (FHH), using a summarised number for all Swiss-produced watch exports: The chart shows that in the last (hol
How can one compare shipments of $200-$400 "smart" watches to the output of Swiss "luxury" pieces. I think this is a marketing gimmick for the tech industry. In fact, if you look at Canalys, who authored the study, they are a technology market analysis firm. Perhaps in a few years, FHH will fire back with their own study about the fate of watches. I bet it will look something like this:
When am I going to get my Healthwatch? I mean Smartwatch! Oh, let's just call it Applewatch! Living in Silicon Valley, I'm one of the few who don't wear a smartwatch!
First, the FHH numbers include ALL Swiss watch numbers, not only the luxury ones, also the CHF10 throughaway pieces. Second, Canalys reported numbers not speculation (as you did with your graph). Third, and most importantly, I severaly doubt theses numbers are meaningless. For us collectors of fine pieces perhaps, but for the accounting and marketing department at the Swiss watch brands certainly not. Sales lost to competing product categories are sales lost for the entire indutry, which equates
In addition, I’m pretty surprised by figures given for the number of Apple watches sold as the Cupertino firm doesn’t communicate about them. I think a big gap can exist between estimates and real sales in my opinion. Best wishes Alkiro
No doubt your comments are valid, but I still hold out hope that smart watches are still more of a novelty, as were palm pilots. Any product based on technology is prone (if not inevitable) to obsolescence. I have to believe the quartz crisis presented a much greater threat to the industry, yet it survived. My hope is that this will be no more than a bump in the road. I may be wrong, but it is my fondest hope. Besides, the Canalys chart shows much more seasonal volatility in the Apple watch wher
Smartwatches are definitely another "animal", apple watch is the leader and the chart does not include android watches, so i'd be curious to know the overall figure of smartwatches (apple + android). Hard to compare a tech tool (i still do not understand the need of such a toy, but that's me) with a mechanical watches, but in those 6.8 million watches there hi-end watches (i don't like the world luxury, but it's always me) which are likely few tens thousands, than the majority of cheap swiss mad
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