A. Lange & Söhne ION Orchard Singapore Boutique

Kong's report details the grand reopening of A. Lange & Söhne's flagship boutique at ION Orchard Singapore, showcasing the brand's new global retail concept. This event not only celebrated a significant renovation but also marked the launch of the LANGE 1 TOURBILLON “25th Anniversary” edition, bringing together all ten anniversary pieces for the first time.

On 25 and 26 September, A. Lange & Söhne celebrated the re-opening of its refurbished ION Orchard boutique after a three-month renovation with A. Lange & Söhne’s new global boutique concept, which reflects the brand’s Saxon roots in a modern and cohesive manner. Materials used in the boutique range from utilitarian steel to natural stone, reminiscent of the hues of the Ore Mountains in Saxony, where the manufactory is based.

Wilhelm Schmid, CEO of A. Lange & Söhne’s CEO, flew in from Germany for the symbolic ribbon-cutting ceremony with Anne Schaal,Managing Director of A. Lange & Söhne Southeast Asia & Australia and Yeo Mui Hong, CEO of Orchard Turn Development.

To commemorate the 25th anniversary of the LANGE 1, the LANGE 1 TOURBILLON “25th Anniversary” was also launched at the event. Another superb treat was, for the first time, all ten anniversary pieces were seen collectively in one place!

In addition, six artists were invited to collaborate with A. Lange & Söhne to create artworks that were inspired by the brand’s most iconic timepiece as well as the brand’s other watch families such as the ZEITWERK.

A. Lange & Söhne Flagship Boutique ION Orchard

Ribbon-cutting ceremony - Anne Schaal, Wilhelm Schmid & Yeo Mui Hong.

Some photographs of the interior of the revamped Boutique ...

The collaborative work by the 6 Artists displayed at ION Sky ...

Now ....

The 10 anniversary pieces!

Enjoy!!

Kong

Key Points from the Discussion

The revamped boutique's design incorporates utilitarian steel and natural stone, reflecting the hues of the Ore Mountains in Saxony, the brand's origin.
The reopening event also featured a unique exhibition of collaborative artworks by six artists, inspired by iconic Lange timepieces like the LANGE 1 and ZEITWERK.
One collector shared a memorable experience at the ION Orchard mall, praising its VIP service and amenities during a previous purchase.
The boutique's aesthetic is highly praised, with a sentiment that A. Lange & Söhne excels in both watch design and customer space.

The Discussion

patrick_y

Oct 10, 2019

I will endeavor to visit the next time I'm in Singapore! And I like ION mall. They provided a big car (a 10 passenger van) to drive me and my purchase (a big sculpture) back to the airport the last time I was in Singapore. Many thanks to Linda at L'Atelier at ION Orchard mall for arranging all of this. L'Atelier even worked with the mall to provide me a very clean bathroom to change into my comfortable airplane clothes! This mall takes care of the VIPs and the little people like me, who can't af

mahesh

Oct 10, 2019

the boutique is beautiful & i think ALS knows how to design watches + space for customers too ;-) Best, mahesh.,

Clueless_Collector

Oct 10, 2019

Also notice my outfit matches the watch colors I was hesitating to take the photo at time or wait till 10sec but I guess I can reset the watch if I wanted to.

A. Lange & Söhne ION Orchard Singapore Boutique

Key Points from the Discussion

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