New decoration at the Lange Boutique of Paris
Lange takes advantage of its sponsorship with the Concorso. The brand puts the spotlights on the "passion for classics". A nice way to remove some dust. Fx ...
I never understood the link with classic cars and Lange
Other then the CEO'S personal passion for classic cars. In my opinion none of their watches are inspired by classic cars. Ok the concorso is a great event, probably the best event we ever attended but making this car link to their watches. I think that mi...
It is a fair comment when it comes to the strategy and I agree with you.
But for me the link is the meeting point of worlds of excellence I would say. Fx
But the cars of today are far better engineered than those of the past
Ok the classic cars excel in romance and often design but from an engineering point of view they are troublesome. I still believe Lange is struggling to find its message, it's appeal and strong brand identity and trust me that it makes me more sad then an...
Classic cars seems a great symbiotic arrangement.
Who doesn’t love a classic car, so much more class than modern machinery.
What illustrator created those wonderful Art Deco images?
I’d like to look up other works by that artist. Many thanks, if anyone can assist.