New decoration at the Lange Boutique of Paris

Jun 08, 2019,12:35 PM

Lange takes advantage of its sponsorship with the Concorso. The brand puts the spotlights on the "passion for classics". A nice way to remove some dust.


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I never understood the link with classic cars and Lange

 By: Maltie : June 8th, 2019-12:49
Other then the CEO'S personal passion for classic cars. In my opinion none of their watches are inspired by classic cars. Ok the concorso is a great event, probably the best event we ever attended but making this car link to their watches. I think that mi... 

It is a fair comment when it comes to the strategy and I agree with you.

 By: foversta : June 8th, 2019-12:52
But for me the link is the meeting point of worlds of excellence I would say. Fx

But the cars of today are far better engineered than those of the past

 By: Maltie : June 8th, 2019-13:06
Ok the classic cars excel in romance and often design but from an engineering point of view they are troublesome. I still believe Lange is struggling to find its message, it's appeal and strong brand identity and trust me that it makes me more sad then an... 

Classic cars seems a great symbiotic arrangement.

 By: russell996 : June 9th, 2019-05:31
Who doesn’t love a classic car, so much more class than modern machinery.

What illustrator created those wonderful Art Deco images?

 By: Ano Nuevo : June 8th, 2019-16:30
I’d like to look up other works by that artist. Many thanks, if anyone can assist.

Kewl pics!

 By: BABKA : June 9th, 2019-17:24
Thanks for sharing