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NUIT BLANCHE NEW YORK (NBNY) PRESENTED MARCO BRAMBILLA'S CREATION

(MEGAPLEX)

AN IMMERSIVE 3D SPECTACLE ACCOMPANIED BY CURATED LIVE SCORE

AT THE BASILICA OF ST. PATRICK'S OLD CATHEDRAL ON MAY 3RD, 2013 AS PART OF

IDEAS CITY

Joining the artist Marco Brambilla were Audemars Piguet (North America) Inc. CEO Xavier Nolot and V.P. of Sale & Marketing Frederick Martel, True Blood's Alexander Skarsgård, and DJ Mia Moretti.

As part of New Museum's IDEAS City festival, NBNY presented the last film in Marco Brambilla's "Megaplex Trilogy" -- a multiple-year project collaging moving images to create 3D videos of extraordinary detail, depth and spectacle. In Creation 3D, Brambilla remixes hundreds of clips to simultaneously satirize and celebrate film imagery through the language of cinema. The resulting epic illustrates human history from the Big Bang to scenes of apocalyptic destruction in an endlessly repeating cycle.

The 3D installation in the Basilica of St Patrick's Old Cathedral builds on a previous collaboration in 2011, with the screening of the first film in the trilogy, "Civilization 3D," during the inaugural Festival of Ideas for the New City. For the 2013 installation at IDEAS CITY, NBNY created an immersive environment that further integrated the piece within this unique setting and context.

To enhance the extraordinary transformation of the Basilica, musicians brought the moving images to life through a stirring "live score" featuring interpretations of Prokofiev's Cinderella Waltz. Contemporary composers, sound artists and choirs were given the freedom to re-interpret the Cinderella Waltz while maintaining the tension and satirical quality of the visual installation. At key moments, musicians performed throughout the Basilica, creating an immersive, echoing sound-scape.

When: Friday, May 3rd, 10pm – midnight

Where: The Basilica of St. Patrick's Old Cathedral, NYC

Produced by Nuit Blanche New York (NBNY) with Presenting Sponsor Audemars Piguet, and additional sponsors: Ntropic, World Stage, Human, Auto Desk, Municipal Arts Society, The Standard. Co-produced by Materials & Methods.

Photo credits: BFANYC.com

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturers still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewelry watches, as well as one-of-a-kind creations.

About Nuit Blanche New York (NBNY)

Nuit Blanche New York (NBNY) is a leading presenter of nighttime contemporary art events, developing innovative platforms for artists to re-imagine the built environment. Since its founding in 2010, NBNY has presented three large- scale art festivals attracting over 50,000 people, established the annual Bring to Light: Nuit Blanche New York festival in NYC, and showcased 200 emerging and internationally renowned artists, including Rita Ackermann, Chakaia Booker, Richard Serra, and Krzysztof Wodiczko among others.