This Zenith first caught my eyes when it was released during BaselWorld this year. The simplicity of the dial, the rectangular chrono pushers and the butterfly buckle are the main reasons I like the watch. Of course, the classic El Primero 36000VpH movement is also a BIG factor too given this is my first Zenith. Now if this watch is a bit thinner, and in 39/40mm (instead of current 42mm), it would be perfect; but then it will look very much like a vintage Patek or VC, and that may comment a higher list price then it is now.
I believe this El Primero Chronograph Classic is playing its part in reviving the category of a dress chronograph at a reasonable price. Sure, Patek has its 5170, Lange has its 1815, VC has its Harmony, which are all dress chronographs, but they are 6 to 10 times the price of this watch.
This Zenith El Primero Chronograph Classic is a watch that, by looking at it, simply does not belong in this era. It is clean, pure, relatively affordably priced for an in-house movement, and seems to throw the thinking that anyone who can only afford a USD8,000 chronograph is a practical person, therefore requires a date, out the window. Don't take what I just said there the wrong way – I just don't understand why there are a nice handful of high-end chronographs without a date, and yet everything in-house around USD8,000 has to have one. The great chronographs of yesteryear were born without a date and we all love them – and all the mega chronographs that we all aspire to own also don't feature a date. I think Zenith has done a wonderful job at producing a watch that punches above its weight class here simply due to its simplicity.