Clueless_Collector
15134
Instead of doing discounts, maybe announced these models may be discontinued by year 20xx.
Mar 07, 2016,12:14 PM
That will be more positive, right?
It may/will drive demand up and they don't have to keep producing less popular series or models and give discounts.
As with any news, good for those who are in the market but bad for those who already bought.
I always remember I bought my 1st PP and the following year, they dropped prices by 7%, worst ever feeling to purchase a grail watch and met with that, how lucky.
Thanks for the news Magnus.
Rgds
Raymond
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BREAKING NEWS: Zenith reduces prices of 14 references by up to 20%
By: Ornatus-Mundi : March 7th, 2016-12:07
I was just informed that effective as of 01 March 2016, "with respect to the current economical context it has been decided to reduce and reposition some specific models in the El Primero and the Elite collection ". The price adjustments apply to all mark...
Thanks for sharing!
By: KMII : March 7th, 2016-12:13
So now we know, which manufacturer decided to lower the prices All that remains is to find out, which will up the content at constant pricing...
You summed it up quite to the spot, however...
By: Ornatus-Mundi : March 7th, 2016-12:26
You never know when such a decision was made (here: its at least 1 month old ;-)). Thus, reducing the prices might be a very easy to implement short notice measure. I.e. if you are pressured in time and need quick results. Announcing a phasing out of any ...
Good marketing strategy? or....
By: Danielis1104 : March 8th, 2016-03:56
By reducing the price of course it will be more sales, since the watch itself become more affordable. And i do believe they already do a research to put this pricing strategy into action. But in the long term, will this strategy harm the brand image itsel...
Interesting indeed...
By: andrewluff : March 7th, 2016-13:28
I wonder if will just be Zenith under the LVMH umbrella? Interesting times ahead especially on the run up to Basel. I would be really bummed if I bought one of these for myself at Christmas.... Thanks for the update Magnus. Cheers Andrew
Interesting, the smallest reduction in price....
By: alphabeta81 : March 7th, 2016-14:25
... is for the most expensive model that is in gold. I am amazed that Zenith can see the light to lower prices but some other brands are still 50% too high and they know it and they dont touch their MSRP
The most classical get the lowest reduction...
By: Ornatus-Mundi : March 8th, 2016-12:13
whereas the new Sport collection is highly discounted. I think there is an underlying message as well. Magnus P.S.: The Volcano, for my taste (;-)) could have benefitted from a steeper reduction as well ;-)!