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A complete and coherent chronographs range

 

The older UG bi-compax chronographs used to be named "Compur".
When in 1936, UG launched the first ever chronograph with a hour register, they named it Compax.
In order to build a particularly complete and coherent chronographs range (unique at the time ?), every chronograph of the range used from that point the word "Compax".
The Bi-Compax chronographs Compur were therefore renamed Uni-Compax

This brochure produced by the Henry Stern Agency in 1947 allows to better understand this chronograph range along with the UG complicated watches (the calendar watches)


Credit : Nicolas1960

This other brochure shows how each different chronograph was "marketed" within the range


credit : 8Ball

This last one shows the Uni-Compax positioning


credit : 8Ball

Best,

Laurent

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