The American Heritage of Vacheron Constantin à Deux

Jun 03, 2021,18:52 PM

I was reminded of this campaign from 2012 while listening to Mr. Selmoni's YouTube video concerning the American 1921 Pièce Unique and the upcoming launch of a new Flagship Boutique at East 57th St, New York.

The American Heritage of Vacheron Constantin was supported with a dedicated website where VC owners were invited to share their "American" VC stories and register their watches.  Unfortunately, after about two years the site went down, never to be heard from again.  Contributors were unable to retrieve submissions or access portfolios; a clear parallel with The Hour Lounge and The Hour Club.

Putting aside this context, it would appear we are witnessing the rebirth of VC's interest in the American market.  CEO Louis Ferla describes the strategy thusly:

"A new flagship in New York City is the perfect opportunity to further develop the long-lasting relationship of our Maison with its American clients.  Vacheron Constantin has been present in the United States since 1817 and has created numerous timepieces specifically for the American market, from the famous Corps of Engineers pocket watches to the American 1921 wristwatch.  Vacheron Constantin also has a rich history of developing bespoke creations for American collectors and connoisseurs.  With this new location we seek to offer our clients the best space and the best location for exclusive services and amazing experiences".

With the American 1921 Pièce Unique leading the charge, it clearly reinforces a focus on "bespoke creations".  Are you happy with this development?  What, if anything, would you like to see VC do differently this time around?

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The Wright Brothers story flies again

 By: Tick Talk : June 4th, 2021-00:36
Under "wooing American interest" I should also mention that VC has engaged someone to independently try and establish a connection, once again, between a watch in their collection and the Wright Brothers. I believe the verifications should be forthcoming ...  

I've heard the story

 By: Tick Talk : June 4th, 2021-17:03
as told by your friend's colleague, Zaf Basha. He said that, in addition to a modern VC watch in exchange, they received a nice coffee table book ;-)

I would like to see way more content uploaded to YouTube..

 By: LS : June 5th, 2021-03:23
Its where I go to learn more about subjects that interest me.