Vacheron Constantin

Jurry
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Pricing equals trade off

Pricing high end watches is an art in itself.

Simple economics whereby price is the balance point between supply and demand, won’t get you far.

There are so many factors involved: costs, volume, general company pricing strategy often with distinct yet slightly overlapping price levels between different model lines and within a single model line

Add to it competition, perceived competition, innovation (first to market), any patents, geographical consistency versus geographic and demographic differences, priorities (I.e. need to grow market share or maximize profit etc) and the puzzle becomes more complicated.

Perhaps the question how the VC pricing compares against PP pricing is not as relevant as it may seem at first glance.
But the question: will you leave the boutique with a big smile on your chin after you’ve paid or will you have that nagging deep rumbling sense you may not have done a good deal?
If first then buy. If second than don’t buy.

There is only one person who can truly judge if the price is fair or not: that’s you.

Now as far as my personal views are concerned: “I belief the steel version price to be bit steep but by same token I find it also acceptable given price gaps between platinum and steel models for other lines, and given the fact that the Corne de Vache is a very special watch that sticks out and is extremely well received regardless of the metal it’s made of.

So would I buy it myself? No probably not but that’s for a very simple reason which I shared on my threat earlier today. Haha

Hope these purely personal views might be of any help

Let us know your final verdict

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