walidk
118
Fascinating read!
Feb 20, 2021,18:00 PM
Tick Talk,
Your posts are always a fun and educational read! Thanks for sharing this fascinating history with us!
This got me thinking about modern-day approaches to group purchasing of specific models, runs of a particular design, or brands (e.g., purist editions, blog/website collaborations/limited editions, etc.) on the one end and groups where membership is conditioned on an initial purchase of a ‘community’ watch followed by future purchase commitments.
I guess people have moved from the model followed by Casa Standard (and for good reason), but I wouldn’t be surprised if a similar model makes its way back - or even still exists on the fringes - as people seek more affordable (as such things go) options that reflect a sense of rarity (or even shared passion/identity) by leveraging a purchasing club to get a brand’s attention and acceptance of an idea/project.
All the best,
Walid
ps: this reminds me of your brilliant posts on THL - and why I got hooked to it back when it was around.