Vacheron Constantin

While I was in Switzerland during the week of April 16th I had the pleasure is sitting down with Julien Marchenoir, Vacheron Constantin’s Brand Equity and Heritage Director. Our hour long discussion was largely focused on vintage watches. PuristSPro: Plea...  

It is pleasing to see VC realising that the history is also the future of the brand Julian

that one of their biggest challenges is to make watches that honor their past while pushing the designs forward. Bill

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I love the title, Brand Equity and Heritage, as it illustrates the relationship between the past and present quite nicely. When a brand ignores or maltreats its heritage, it also damages its eqjuity in the current market. OTOH, manipulating heritage to en... 

I understand that the NY boutique saw 53 watches come in for the process during Madison Avenue Watch Week, ranging from a 1830's Pocketwatch to a Jubile 1755 from 2005. Some of the watches were photographed for inclusion in the Heritage of Vacheron Consta... 

to post my last submission to the American Heritage site. That appraisal event sounds very worthwhile...I hope it goes on the road!

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Very informative. I really appreciate the strategic thought on vintage services. It is dead on from my personal perspective. Best, Joe

I'm not sure what you are referring to by vintage services being "dead." Please explain. Bill

The Vacheron Constantin (and Richemont) commitment to "vintage' is a smart move. PuristPro enhances the brand and together they broaden the knowledge base of owners and afficianados. I believe ther has been an increasing demand for excellent vintage piece... 

have you found anything interesting on the vintage front lately? I hope to see you this summer when I next come to Michigan. Bill

Great interview and interesting answers! Best, Walid

Julien gave informative answer to my quite simple questions, but then I would hope that the former leader of the communications department would be articulate and informative! Bill

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it just shows how much they care for their brand and history which is one of the main selling points of a prestigious manufacture after all. great interview. one of the best, actually, from what i've read so far.

Perhaps having the first interview under my belt will inspire me to lead more such efforts. Bill