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TAG Heuer

Old catalogs (Part 8) Heuer

 

Back when it was still Heuer and not TAG Heuer, this must have been a catalog from the late 1970s … about 50 years ago. Not as high end as some of the previous catalogs I posted, but this one is worth seeing just because of the prices.

The Carrera, Daytona, Autavia, Silverstone, Monza… watches that today are worth quite a bit of money and are seriously collected by some people, although I think that hype has cooled down somewhat.

The price list is still included and shown in Belgian francs. You have to divide the amount by 40 to convert it roughly into euros.





late 1970's so digital was the way to go




Those you wish you had bought back then smile






A lot more stopwatches in this catalog than wristwatches, only 1 example but in total more than 14 pages




accesoires






and as I said .... the price ...

All the steel Carrera, Daytona, Autavia, Silverstone, Monza
Well thats between 250 and 300 euro per piece smile

And btw, those ugly quartz you saw at the beginning were between 400 and 500 euro



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