Mostel
4291
I was looking at the new 44 ---
Jan 17, 2021,17:19 PM
these are obviously very good looking watches, this one is very clean and the 44, pretty cool...
yet they still have a certain 'wannabe' aspect about them, the 44 more so than this one...
It occurred to me today, a simple partial solution:
LOSE the TAG in TAG HEUER.
Just lose TAG, forever.
It has little to no meaning (for almost everyone) and is always a subtraction from the HOLY NAME HEUER.
LOSE TAG. FOREVER.
This alone would elevate ALL TH watches. Or, er, um... H watches.
Not only is the name TAG meaningless (mostly, in terms or relevance historically) but it also is associated with the emblem/logo that I dislike a lot, the Tag Heuer "mailbox' logo...
Which can be seen on most bracelet clasps...
Lose that.
I believe, and I mean this in dead serious earnestness... losing TAG and the 'mailbox' will enrich the brand exponentially...
Imagine every TH watch being called HEUER.
Man, it would mean a lot and change a lot of minds...
Only Heuer and everything associated with Heuer matters...
Tag is the 2nd wife.... not the mother.
if you will...
My 2c.