PalmSprings
452
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Jun 05, 2021,08:53 AM
I wish they would still make watches this charming.
I was looking at an AP City of Sails and a Polaris edition from the mid 2000s and noticed a huge difference in design/style of the dials compared to everything we have seen from AP the past few years. AP wasn't that popular, a bit off or weird and now the AP ROO has become all luxurious, high-end, out of reach and (more) expensive. Which is a shame to be honest.
And when you look at the classic watches and designs from the 60s and 70s (and even 80s) and you compare those to the watches from the 90s/2000s I wonder when ''it'' all stopped. Why and when did this design language stop? Was it because people retired? The 70s and 80s were obviously different from the 50s/60s so that comes to play. Or because they needed to make money and it stopped being a start-up project sort of thing and you had to listen to the buyers and do market research?
That's something else as well. I feel like a lot of the products after the war were made out of love and passion and ''we'll see how it goes'' and they came up with amazing designs that they thought were beautiful. Nowadays the designs seem forced. It has to be innovative, it has to be luxurious, it has to do this and that. Plus they try to create a hype. You saw this with the salmon dials 1-2 years ago, now it's all green dials. The colour is even a hype on sportcars from Ferrari, Porsche, Bentley, ...