Unveiled in Amsterdam, this TAG Heuer Formula 1 special edition designed by the dutch pilot. I guess we will have to see how this new edition will resonate with the F1 fan community. These types of collaborations are common and you start to wonder how the crossover works between fans of a sport and products that are created by these collaborations. You can easily see that the promotional tie in will be strong and this type of trend is growing.
True F1 prodigy, Dutchman Max Verstappen made history by becoming the youngest Grand Prix winner. Combining audacity and talent, he quickly established himself as the most promising pilot of his generation. A status already celebrated with two special editions in 2016 and 2017.

