committing any effort into the design.
Do we think this collaboration is representative of Porsche leaning in and really thinking about how something can be designed which stays true to Tag’s DNA but incorporates some Porsche DNA?
I don’t think any of us can reasonably conclude that; this watch could have been made by Tag in complete isolation to Porsche.
Do I think the end design is a success? Something that is incrementally better than just a normal Carrera? 100% no.
I can think of a million ways this could have been executed better - for one just switching out for the asphalt dial on its own could have been slick, matte asphalt appearance contrasted against the shiny ceramic surface.
So that’s what I mean by an embarrassment. Similar to Beckham and Tudor. It’s using a name to promote a product but questionable whether the name even really endorses or feels proud to be involved other than to pocket £££.
I do think this is slightly different but not significantly so.